Blog
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Team Player or Lone Ranger? The Decision is Yours
One of the biggest decisions a real estate agent makes about their career is whether they want to work as a solo agent or be a member of a team. -
Lipstick or Construction? The Economic Indicators You Should Pay Attention to
The economy can seem as mystical as a cataclysmic storm or as nail-biting as a championship game, and people have created all kinds of “theories” to predict the financial headwinds of the times. -
Use the FORD Framework to Go Deeper with Clients
In real estate sales, you can use the "FORD” conversation framework to build a reliable and loyal customer base. Taking the time to learn a bit more about what drives your client might give you the information you need to serve them more effectively and show them you care.
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Learn How to Learn: Create Your 2024 Training Calendar
Whether you’re a rookie real estate agent or a veteran in the business, consistently learning and continuing your education should be a top priority if you want to build a successful career and a fulfilling life. -
Motive + Action = Motivation
As real estate agents, and salespeople in general, it’s essential to tap into clients’ motivations so that you can help them take the right actions.
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5 Staging Principles that Pay Off
You don’t have to be an industry veteran to get started with home staging. By following these five staging principles, you can make cost-effective and smart decisions to help your sellers maximize their market and get a high return on their sales investment.
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Bullet-Proofing Your Pitch for a Buyer Agency Agreement
Although many agents treat buyer agency agreements as optional, they are actually imperative—not only to the security of your business, but also to the quality of the services you’re able to provide.
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Be the Mayor of Your Farm—Literally
Recently we spoke with two agents with prior (and concurrent!) careers in local politics. As these agents have learned, there’s a lot of crossover between these two fields.
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Three Mistakes to Avoid when Hosting the Perfect Pie Day
This holiday season, we want to fill you in on how people often suffer Pie Day disappointment, and how you can avoid it.
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Lead Generation Survey Results: What Are Top Agents Doing in 2023?
We know our readers like to stay ahead of the game so, in July, KellerINK and the Keller Williams Research Team surveyed hundreds of top agents to identify current industry trends in lead generation.
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5 Mistakes Rookie Agents Make — and 1 Thing Working in Their Favor
If you’re a rookie agent taking the plunge into a new career, it can probably feel like you’re stumbling in the dark toward success. -
Create Predictable Success with Systems
Models are all about providing a framework of best practices that are proven to get us from point A to point B as quickly and efficiently as possible. Systems are the methods we use to set those models in motion.
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