Blog
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Benefits of Working with Sellers
Last week on the KellerINK Blog we talked about the many benefits of working with buyers. Now it’s time to look at the other side of a transaction and discuss the positives that come from working with sellers.
A listing-focused business has many benefits. Listings are the most efficient way to earn money for the time an agent works. They increase marketing opportunities and build business because more clients will come through each listing.
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Benefits of Working with Buyers
In real estate, if an agent doesn’t have clients, they don’t have a business. Some people choose to focus on working with buyers, and others choose to focus on building a listings-based business. Either can work for you if you provide the right kind of service.
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Conversation Frameworks: Use Feel, Felt, Found to Educate Clients
No two real estate transactions are exactly alike. Every client has their own unique set of wins and challenges during their home-buying or -selling journey. However, many buyers and sellers have similar hesitations and questions. That’s why agents use frameworks to address common problems and similar situations.
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Top Five Takeaways from Mega Agent Camp 2024
Another amazing Mega Agent Camp and CEO Summit is officially in the books. And with it came several insights that inspired us to think differently about our businesses and lives. -
What to Know About Home Buyers for National Homeownership Month 2024
June is National Homeownership Month, and it’s a good time to check in on the challenges and opportunities that buyers are dealing with. -
Real Estate Fundamentals — How to Choose a Brokerage
Every agent is different and will weigh what brokerages offer differently. No matter what you as an agent are looking for or whether you’re consulting with an agent to help them, here are some things of importance when considering brokerages. -
Getting to the Core — An Agent’s Areas of Value
The challenge for all businesses is they must explain and demonstrate the value they give so well that people agree to their price before they experience it. -
Be a Fiduciary, Not a Functionary
In The Millionaire Real Estate Agent, Gary and Jay say there is a distinction between the two types of service available in the real estate industry: functionary vs. fiduciary. -
Qualify Clients with LPMAMA, the Mother of All Conversation Frameworks
How do you identify people who are ready to do business today and those who may need some extra attention before they’re ready to commit? That’s where LPMAMA has your back. -
An Agent’s Most Valuable Tool: Understanding, Building, and Delivering Your Value Proposition
Your value proposition explains the unique benefits a customer gets from choosing to work with a particular brand, vendor, or in your case, real estate agent. It’s what drives clients to work with you over any of your competitors.
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Surviving the Storm: Get Your Mindset Right
The NAR settlement has brought widespread uncertainty about how agents will operate under the new rules. The truth is, we won’t be able to answer these questions for another few months. Now is the time to wait out the storm.
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