Blog

Filter by

2024 in Review
by KellerINK Staff December 16, 2024

As 2024 draws to a close, let’s look back at some of our top articles this year.

Posted in 2024, agents, conversation, conversation framework, fiduciary, FORD Framework, perspective, productivity, value, value proposition

Read more
Use the FORD Framework to Go Deeper with Clients
by Morgan O'Hanlon January 22, 2024

In real estate sales, you can use the "FORD” conversation framework to build a reliable and loyal customer base. Taking the time to learn a bit more about what drives your client might give you the information you need to serve them more effectively and show them you care.

Posted in agent, agents, business, business relationship, buyer, buyers, care, client, clients, dreams, family, FORD Framework, homebuyer, homeowner, homeownership, homes, house, motivation, occupation, people, real estate, recreation, relationship, sales, success

Read more