Blog – Tagged "FORD Framework"

Conversation Frameworks: Use Feel, Felt, Found to Educate Clients

by Kathryn Cardin April 14, 2025

Conversation Frameworks: Use Feel, Felt, Found to Educate Clients

No two real estate transactions are exactly alike. Every client has their own unique set of wins and challenges during their home-buying or -selling journey. However, many buyers and sellers have similar hesitations and questions. That’s why agents use frameworks to address common problems and similar situations.

Posted in agents, behavior, business relationship, connections, conversation, conversation framework, emotional intelligence, feedback, feel, felt, first-time home buyer, FORD Framework, found, home buyer, knowledge, learning, LPMAMA

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2024 in Review

by KellerINK Staff December 16, 2024

As 2024 draws to a close, let’s look back at some of our top articles this year.

Posted in 2024, agents, conversation, conversation framework, fiduciary, FORD Framework, perspective, productivity, value, value proposition

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Use the FORD Framework to Go Deeper with Clients

by Morgan O'Hanlon January 22, 2024

Use the FORD Framework to Go Deeper with Clients

In real estate sales, you can use the "FORD” conversation framework to build a reliable and loyal customer base. Taking the time to learn a bit more about what drives your client might give you the information you need to serve them more effectively and show them you care.

Posted in agent, agents, business, business relationship, buyer, buyers, care, client, clients, dreams, family, FORD Framework, homebuyer, homeowner, homeownership, homes, house, motivation, occupation, people, real estate, recreation, relationship, sales, success

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