Blog
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What to Know About Home Buyers for National Homeownership Month 2024
June is National Homeownership Month, and it’s a good time to check in on the challenges and opportunities that buyers are dealing with. -
Use the FORD Framework to Go Deeper with Clients
In real estate sales, you can use the "FORD” conversation framework to build a reliable and loyal customer base. Taking the time to learn a bit more about what drives your client might give you the information you need to serve them more effectively and show them you care.
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Motive + Action = Motivation
As real estate agents, and salespeople in general, it’s essential to tap into clients’ motivations so that you can help them take the right actions.
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Putting the Market in Historical Context
In partnership with KellerINK, the Keller Williams Research Team took a look at real estate history to better understand how we got here and where we may be heading. -
Find Tricks or Treats with KellerINK’s Halloween Reads
We’re delighted to share a few recommendations for some spirited reads. Imagine that you’ve knocked on our library door, and each of these links comes from a cauldron of chilling real estate content.
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5 Mistakes Rookie Agents Make — and 1 Thing Working in Their Favor
If you’re a rookie agent taking the plunge into a new career, it can probably feel like you’re stumbling in the dark toward success.
