Blog
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How Mortgage Points Work And When To Buy Them
For those looking to lower monthly mortgage payments despite high interest rates, there is the option to buy mortgage points, or “discount points.” -
Discover Niche Real Estate Markets
As Gary and Jay write in The ONE Thing, sometimes the key to big results is to go small. -
Take Spring Cleaning To The Next Level And Declutter Your Home
Whether someone is moving homes or staying put, spring is an excellent time to declutter. -
Six Steps To Staying In Touch Using Handwritten Notes
We bet that when you reach out to your database, you’re likely using email, social media, and text messaging to stay in touch. And it’s easy to understand why—these methods are mostly free, fast, and waste no ink. But are these approaches having the impact you need? -
Use Price Repositioning To Improve Conversations With Sellers
Pricing can be a great opportunity to help sellers stay ahead of the market and get their house sold quickly. You want the seller to know that you deeply understand both their circumstances and the state of the market. -
Find The Options With A Buyer’s Budget Consultation
The market for home buyers seems to be historically challenging. While market forces are outside of any one buyer’s control, you can educate your potential clients on what they can control: their finances.
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Use Architectural Trends To Help Buyers Home
Taking a stroll through a neighborhood, it's not uncommon to hear bulldozers razing older, vacant homes. It seems like only days later, a new, larger house replaces it. This house is completely unlike its predecessor. It’s bulky, big, and colorless. And other houses like it seem to be popping up everywhere. -
Power Through A Shift: The Six Strategies
As the market turned this summer, Gary Keller and Jay Papasan knew that times were only going to get tougher. They called together the KellerINK writing and research team, along with instructional designers from Keller Williams University to go through the 12 SHIFT Tactics and decide what was going to be the most impactful for real estate businesses in the year to come. -
Homeownership For All: Grow Your Sphere With Outreach To Hispanic Home Buyers
Hispanic Heritage Month might have come to an official close last Friday, but we are squeaking in one last big celebration: you can now pre-order Su Primera Casa, the Spanish translation of Your First Home. -
Set Yourself Apart: Be The Market Expert With Seminars
The right information at the right time leads to the right action. In a shifting market, being able to educate people about the reality of real estate can be the single-most valuable service your business provides. It can also be your highest ROI lead generation technique. -
Hot Home Improvements For The Summer
In these dog days of summer as the temperature keeps its steady climb, having your own oasis is critical. Whether you’re someone who spends your weekends barbecuing or binge watching, we’ve gathered the hottest tips for updating your space to help make it through the heat. -
How I Met Your MOFIR
During a shift, an effective lead generator will make offers that motivated buyers or sellers will respond to right away. You’ll need to think outside of the box if you want to get your unfair share of responses. You’ll need to master the MOFIR—the art of Making Offers for Immediate Response.
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