Blog
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Power Through A Shift: The Six Strategies
As the market turned this summer, Gary Keller and Jay Papasan knew that times were only going to get tougher. They called together the KellerINK writing and research team, along with instructional designers from Keller Williams University to go through the 12 SHIFT Tactics and decide what was going to be the most impactful for real estate businesses in the year to come. -
Homeownership For All: Grow Your Sphere With Outreach To Hispanic Home Buyers
Hispanic Heritage Month might have come to an official close last Friday, but we are squeaking in one last big celebration: you can now pre-order Su Primera Casa, the Spanish translation of Your First Home. -
Set Yourself Apart: Be The Market Expert With Seminars
The right information at the right time leads to the right action. In a shifting market, being able to educate people about the reality of real estate can be the single-most valuable service your business provides. It can also be your highest ROI lead generation technique. -
Hot Home Improvements For The Summer
In these dog days of summer as the temperature keeps its steady climb, having your own oasis is critical. Whether you’re someone who spends your weekends barbecuing or binge watching, we’ve gathered the hottest tips for updating your space to help make it through the heat. -
How I Met Your MOFIR
During a shift, an effective lead generator will make offers that motivated buyers or sellers will respond to right away. You’ll need to think outside of the box if you want to get your unfair share of responses. You’ll need to master the MOFIR—the art of Making Offers for Immediate Response.
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Let’s Hear It For The Agents!
The homeownership adventure is full of highs and lows, and sometimes it can seem complicated. Luckily, home buyers don’t have to know everything. Their real estate agent is an expert.
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House-Hacking: Live The Dream, Rent-Free
Anyone on the homeownership journey can tell you that it takes a lot of work to get together the savings and the know-how to get started. Sometimes the goal of owning the perfect home seems impossible to achieve. But what if we told you that home ownership is not only attainable, but can even make you a little money. -
Know Your Rights: Closing The Homeownership Gap In The US
Homeownership is one of the main reasons behind the overall wealth gap in the US. Because of this, equal housing opportunities are critically important for creating equity for all. -
A Tale Of Wealth Building & Affordability
While the benefits of owning a home are clear, the path to homeownership has never felt so steep. If you’re struggling in this market, don’t give up hope. Here are some tactics you can use to find an affordable home in any market.
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Happy National Homeownership Month!
June is National Homeownership Month, a celebration of the benefits that come with owning a home and everything that home represents. The decision to buy a home is always a life-changing one, and this year in particular, we know that that the road to homeownership can be just as challenging as it is rewarding. -
‘Home, Sweet Home’ And American Identity
“Home is where the heart is.” “Home is where you hang your hat.” “Be it ever so humble, there’s no place like home.” The clichés about house and home could fill a whole blog post on their own. But these phrases are clichés for a reason: because the value of ‘home’ cannot be overstated. -
Build Client Relationships That Last A Lifetime
Strong relationships are the foundation of a strong business. And, the most important relationships are the ones you establish with clients.
