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If paperwork is piling up, potential appointments are sliding through the cracks, and you feel you are hitting your ceiling of achievement, it might be time to hire an assistant. But it’s important to hire the right person to address your pain points and boost business. Afterall, if you’re going to be paying someone’s salary, you need to make sure the benefits outweigh the costs.

Last week on the KellerINK Blog we talked about the many benefits of working with buyers. Now it’s time to look at the other side of a transaction and discuss the positives that come from working with sellers.

A listing-focused business has many benefits. Listings are the most efficient way to earn money for the time an agent works. They increase  marketing opportunities and build business because more clients will come through each listing.

To many people, being a perfectionist means being confident, focused, and decisive. The truth is often the opposite. On one hand, we brag that perfectionism motivates us to work longer hours and maintain laser-like focus. On the other hand, we use “perfectionist” as an insult for someone who is rigid and sets unrealistic standards for themselves and others. 

In real estate, if an agent doesn’t have clients, they don’t have a business. Some people choose to focus on working with buyers, and others choose to focus on building a listings-based business. Either can work for you if you provide the right kind of service.

June is National Homeownership Month and in celebration, KellerINK is offering a First Time Home Buyer book bundle at 25% discount through June 30! Whether you are buying for yourself or for your clients, these books are a must-read for someone who is looking to start the home-buying adventure.

No matter where you live, at some point a natural disaster may happen. Understanding the economic impact of those disasters can empower you to not only serve your community during a time of crisis but also lead through recovery. Part of your job as a fiduciary is to provide vital information and perspective and learning how the real estate market can perform following a natural disaster will enable you to do that.

As we're halfway through Q2, it’s a good moment to highlight some of our favorite articles from Q1 and what you, our esteemed readers, found most impactful. Thanks for being here and being part of the community. Whether you're buying, selling, investing—or just tuning in for a bit of inspiration—we’re glad to have you along for the ride.

When we asked hundreds of successful agents what they think is the most common mistake agents make, almost all of them gave the same answer: new or nervous agents think they have to be an expert at everything to do anything. These successful agents refuted this MythUnderstanding universally.

If you’re thinking of giving your outdoor area a makeover this season, you may want to consider putting down the mower and weed eater. Natural landscaping, or native gardening, is rising in popularity and can bring many benefits to your wallet, the environment, and overall look of your property.

Natural landscaping is easy to start and, once it’s up and running, your yard will require less upkeep than a typical grass yard.

As Gary and Jay say, you don’t need to wait to buy real estate—you simply need to buy real estate and wait. And, with an evergreen appreciation rate, real estate remains one of the strongest investments available.

Book lovers, rejoice! It is almost that time of year again. You know, the one when you can pick your favorite outdoor spot and settle in with a new exciting read. The sun shining above you and a cool breeze blowing by. For those perfect days ahead, here’s a recommended list with a little something for everyone.

No two real estate transactions are exactly alike. Every client has their own unique set of wins and challenges during their home-buying or -selling journey. However, many buyers and sellers have similar hesitations and questions. That’s why agents use frameworks to address common problems and similar situations.