Blog
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Book Report: Never Split the Difference
According to Chris Voss, all of life is a series of negotiations. Whether you’re helping someone buy a home, advocating for a better rate, or even trying to decide what toppings to order on a pizza with your spouse, you’re communicating with the desire for a result.
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Surviving the Storm: Get Your Mindset Right
The NAR settlement has brought widespread uncertainty about how agents will operate under the new rules. The truth is, we won’t be able to answer these questions for another few months. Now is the time to wait out the storm. -
Lipstick or Construction? The Economic Indicators You Should Pay Attention to
The economy can seem as mystical as a cataclysmic storm or as nail-biting as a championship game, and people have created all kinds of “theories” to predict the financial headwinds of the times. -
Finding Your Big Why
A Big Why powers your daily routine. It motivates you to do the activities and hard work that lead to results. A Big Why gives you purpose, a mission, or a need that in turn gives you focus.
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5 Mistakes Rookie Agents Make — and 1 Thing Working in Their Favor
If you’re a rookie agent taking the plunge into a new career, it can probably feel like you’re stumbling in the dark toward success. -
Understand the Path of Money
The Path of Money model exists because Gary realized no one had ever laid out the different choices and opportunities that a financially savvy person encounters. What kind of cash flow they have, what the investment choices are, and ultimately the financial returns gained from these variables were never quite mapped out.
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KellerINK’s Five Takeaways From Mega Agent Camp 2023
Gary Keller, along with Jay Papasan, kicked off this year’s Mega Agent Camp with a CEO Summit that was full of inspirational keynote speakers and central players in the real estate game. -
How Mortgage Points Work And When To Buy Them
For those looking to lower monthly mortgage payments despite high interest rates, there is the option to buy mortgage points, or “discount points.” -
Use Price Repositioning To Improve Conversations With Sellers
Pricing can be a great opportunity to help sellers stay ahead of the market and get their house sold quickly. You want the seller to know that you deeply understand both their circumstances and the state of the market. -
Know Your Lead Gen ROI To Thrive In Any Market
Lead generation is the base of every real estate business, no matter the market. So, tracking the results of your lead generation different activities will show you which approach is key to unlocking growth. The best way to know how successful your lead generation activities are is by determining their profitability, or their return on investment (ROI). -
Power Through A Shift: The Six Strategies
As the market turned this summer, Gary Keller and Jay Papasan knew that times were only going to get tougher. They called together the KellerINK writing and research team, along with instructional designers from Keller Williams University to go through the 12 SHIFT Tactics and decide what was going to be the most impactful for real estate businesses in the year to come. -
House-Hacking: Live The Dream, Rent-Free
Anyone on the homeownership journey can tell you that it takes a lot of work to get together the savings and the know-how to get started. Sometimes the goal of owning the perfect home seems impossible to achieve. But what if we told you that home ownership is not only attainable, but can even make you a little money.
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