When the market shifts, everything needs to be re-evaluated and optimized: budgets, lead generation strategies, and even organizational charts. A challenging market is the time to do more with less. You need to be purposeful with your people.
As the market turned this summer, Gary Keller and Jay Papasan knew that times were only going to get tougher. They called together the KellerINK writing and research team, along with instructional designers from Keller Williams University to go through the 12 SHIFT Tactics and decide what was going to be the most impactful for real estate businesses in the year to come.
The right information at the right time leads to the right action. In a shifting market, being able to educate people about the reality of real estate can be the single-most valuable service your business provides. It can also be your highest ROI lead generation technique.
Whether you want to call this time the “Great Resignation,” the “Great Reflection,” or the “Great Opportunity,” the writing is on the wall. Our national relationship to work is changing. Workers are ready for better and willing to walk if they don’t get it.