Blog
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Revamp Your Online Presence
Most real estate agents use the internet to boost their business. Whether they’re marketing their brand via a website or prospecting for leads through DMs on their social media channels, a strong online presence can attract clients and build a sales pipeline.
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The KPA — Hiring for Compatibility over Competence
To help you gain clarity during your interviews, remember the three Cs of the KPA Validation—conversation, connection, and compatibility. -
Create Predictable Success with Systems
Models are all about providing a framework of best practices that are proven to get us from point A to point B as quickly and efficiently as possible. Systems are the methods we use to set those models in motion.
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KellerINK’s Five Takeaways From Mega Agent Camp 2023
Gary Keller, along with Jay Papasan, kicked off this year’s Mega Agent Camp with a CEO Summit that was full of inspirational keynote speakers and central players in the real estate game. -
Need An EA? Hire A Leader
Chaos wrangler. Systems creator. Culture booster. Time bender. Trust keeper. Executive Assistant. If you’ve experienced a great Executive Assistant (EA), or are lucky enough to be in partnership with one, you know the incredible value this role can bring to you and your business. -
Learning To Be Resilient – Part Two
In our last blog post, we talked about resilience—what it is and how it works. While many people are apt to believe that resilience is a trait—something unquantifiable and inherent—the truth is psychological resilience is a skill you can acquire, hone, and keep. -
Defeat Database Decay
As we discuss in The Millionaire Real Estate Agent, your lead generation strategies should be tied to building a database that you can then work toward having a self-sustaining collection of referrals and contacts. -
Optimize Your Team With The 30-60-90
When the market shifts, everything needs to be re-evaluated and optimized: budgets, lead generation strategies, and even organizational charts. A challenging market is the time to do more with less. You need to be purposeful with your people. -
Power Through A Shift: The Six Strategies
As the market turned this summer, Gary Keller and Jay Papasan knew that times were only going to get tougher. They called together the KellerINK writing and research team, along with instructional designers from Keller Williams University to go through the 12 SHIFT Tactics and decide what was going to be the most impactful for real estate businesses in the year to come. -
Set Yourself Apart: Be The Market Expert With Seminars
The right information at the right time leads to the right action. In a shifting market, being able to educate people about the reality of real estate can be the single-most valuable service your business provides. It can also be your highest ROI lead generation technique. -
Hire Great Talent In A Shifted Market
Even in a difficult market, it’s possible to recruit someone to your team who is both the right fit and prepared to deal with the tough times with you. -
The Great Opportunity
Whether you want to call this time the “Great Resignation,” the “Great Reflection,” or the “Great Opportunity,” the writing is on the wall. Our national relationship to work is changing. Workers are ready for better and willing to walk if they don’t get it.
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