Blog
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What to Know About Home Buyers for National Homeownership Month 2024
June is National Homeownership Month, and it’s a good time to check in on the challenges and opportunities that buyers are dealing with. -
An Agent’s Most Valuable Tool: Understanding, Building, and Delivering Your Value Proposition
Your value proposition explains the unique benefits a customer gets from choosing to work with a particular brand, vendor, or in your case, real estate agent. It’s what drives clients to work with you over any of your competitors.
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Surviving the Storm: Get Your Mindset Right
The NAR settlement has brought widespread uncertainty about how agents will operate under the new rules. The truth is, we won’t be able to answer these questions for another few months. Now is the time to wait out the storm. -
Know the Market, Prepare for Opportunity
These are some of our top takeaways from the Vision Speech at Keller Williams’ Family Reunion 2024.
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Lipstick or Construction? The Economic Indicators You Should Pay Attention to
The economy can seem as mystical as a cataclysmic storm or as nail-biting as a championship game, and people have created all kinds of “theories” to predict the financial headwinds of the times. -
Three Mistakes to Avoid when Hosting the Perfect Pie Day
This holiday season, we want to fill you in on how people often suffer Pie Day disappointment, and how you can avoid it.
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Lead Generation Survey Results: What Are Top Agents Doing in 2023?
We know our readers like to stay ahead of the game so, in July, KellerINK and the Keller Williams Research Team surveyed hundreds of top agents to identify current industry trends in lead generation.
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5 Mistakes Rookie Agents Make — and 1 Thing Working in Their Favor
If you’re a rookie agent taking the plunge into a new career, it can probably feel like you’re stumbling in the dark toward success. -
When the Market Shifts, Get Stoic
Gary Keller’s real estate license was only a month old when the 1979 oil crisis finally reached its pinnacle. He made it through the discouraging time by studying the basics of real estate sales and committing to effective habits.
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KellerINK’s Five Takeaways From Mega Agent Camp 2023
Gary Keller, along with Jay Papasan, kicked off this year’s Mega Agent Camp with a CEO Summit that was full of inspirational keynote speakers and central players in the real estate game. -
5 Tips For Using More Inclusive Language This Pride Month And Beyond
Pride Month is in full swing, and it’s important for agents to not only think about how they can celebrate this vibrant community but welcome them as clients. -
What To Know About Home Buyers This National Homeownership Month
Gary and Jay write in Your First Home, “Markets go up and down. The reality is there’s never really a perfect market—just the market you’re dealing with when you’re buying your home.” The market in 2023 and 2022 has given buyers challenges—and opportunities.
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