Blog
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Six Steps To Staying In Touch Using Handwritten Notes
We bet that when you reach out to your database, you’re likely using email, social media, and text messaging to stay in touch. And it’s easy to understand why—these methods are mostly free, fast, and waste no ink. But are these approaches having the impact you need? -
Use Price Repositioning To Improve Conversations With Sellers
Pricing can be a great opportunity to help sellers stay ahead of the market and get their house sold quickly. You want the seller to know that you deeply understand both their circumstances and the state of the market. -
Know Your Lead Gen ROI To Thrive In Any Market
Lead generation is the base of every real estate business, no matter the market. So, tracking the results of your lead generation different activities will show you which approach is key to unlocking growth. The best way to know how successful your lead generation activities are is by determining their profitability, or their return on investment (ROI). -
Ten Takeaways From Think Like A CEO Season 6
“Charge the Storm,” the latest season of Gary Keller and Jay Papasan’s podcast Think Like A CEO wrapped up last week. While it’s impossible to pull the full value from each episode, we want to share a few highlights. -
Use Architectural Trends To Help Buyers Home
Taking a stroll through a neighborhood, it's not uncommon to hear bulldozers razing older, vacant homes. It seems like only days later, a new, larger house replaces it. This house is completely unlike its predecessor. It’s bulky, big, and colorless. And other houses like it seem to be popping up everywhere. -
Power Through A Shift: The Six Strategies
As the market turned this summer, Gary Keller and Jay Papasan knew that times were only going to get tougher. They called together the KellerINK writing and research team, along with instructional designers from Keller Williams University to go through the 12 SHIFT Tactics and decide what was going to be the most impactful for real estate businesses in the year to come. -
Homeownership For All: Grow Your Sphere With Outreach To Hispanic Home Buyers
Hispanic Heritage Month might have come to an official close last Friday, but we are squeaking in one last big celebration: you can now pre-order Su Primera Casa, the Spanish translation of Your First Home. -
Set Yourself Apart: Be The Market Expert With Seminars
The right information at the right time leads to the right action. In a shifting market, being able to educate people about the reality of real estate can be the single-most valuable service your business provides. It can also be your highest ROI lead generation technique. -
Kodak’s Moment: The Rise And Fall Of The Camera King
Kodak successfully shifted on many occasions in the twentieth century, and even drove many market shifts with its own technological advancements. So why did Kodak fail in its digital shift? The company's perspective was off. -
Hire Great Talent In A Shifted Market
Even in a difficult market, it’s possible to recruit someone to your team who is both the right fit and prepared to deal with the tough times with you. -
How I Met Your MOFIR
During a shift, an effective lead generator will make offers that motivated buyers or sellers will respond to right away. You’ll need to think outside of the box if you want to get your unfair share of responses. You’ll need to master the MOFIR—the art of Making Offers for Immediate Response.
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Let’s Hear It For The Agents!
The homeownership adventure is full of highs and lows, and sometimes it can seem complicated. Luckily, home buyers don’t have to know everything. Their real estate agent is an expert.
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