Blog
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Set Yourself Apart: Be The Market Expert With Seminars
The right information at the right time leads to the right action. In a shifting market, being able to educate people about the reality of real estate can be the single-most valuable service your business provides. It can also be your highest ROI lead generation technique. -
Kodak’s Moment: The Rise And Fall Of The Camera King
Kodak successfully shifted on many occasions in the twentieth century, and even drove many market shifts with its own technological advancements. So why did Kodak fail in its digital shift? The company's perspective was off. -
Hire Great Talent In A Shifted Market
Even in a difficult market, it’s possible to recruit someone to your team who is both the right fit and prepared to deal with the tough times with you. -
How I Met Your MOFIR
During a shift, an effective lead generator will make offers that motivated buyers or sellers will respond to right away. You’ll need to think outside of the box if you want to get your unfair share of responses. You’ll need to master the MOFIR—the art of Making Offers for Immediate Response.
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Let’s Hear It For The Agents!
The homeownership adventure is full of highs and lows, and sometimes it can seem complicated. Luckily, home buyers don’t have to know everything. Their real estate agent is an expert.
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House-Hacking: Live The Dream, Rent-Free
Anyone on the homeownership journey can tell you that it takes a lot of work to get together the savings and the know-how to get started. Sometimes the goal of owning the perfect home seems impossible to achieve. But what if we told you that home ownership is not only attainable, but can even make you a little money. -
A Tale Of Wealth Building & Affordability
While the benefits of owning a home are clear, the path to homeownership has never felt so steep. If you’re struggling in this market, don’t give up hope. Here are some tactics you can use to find an affordable home in any market.
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Happy National Homeownership Month!
June is National Homeownership Month, a celebration of the benefits that come with owning a home and everything that home represents. The decision to buy a home is always a life-changing one, and this year in particular, we know that that the road to homeownership can be just as challenging as it is rewarding. -
Setting Goals For The Summer Selling Season
People often say that real estate is a field with a low barrier to entry, which is true. Once someone chooses real estate as their career, they can dive right in. But, to be a successful real estate agent, it takes a lot more than a license. -
Be 'The Host with the Most' At Your Next Open House
Open houses are many things: Hard work, face time with potential clients, a lot of fun, and one of the best lead generating activities out there. Think about it: When you host an open house, you’re just that, a host. You control the environment and become top-of-mind for people in need of an agent with the right chops.
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SHIFT, The Pandemic, And The Hottest Real Estate Market Ever
The real estate industry is experiencing an unprecedented time: as Gary Keller remarked recently, “2021 was the greatest sales number in the history of the real estate industry.” We connected with James Shaw to discuss why SHIFT helped in our time of crisis and remains more relevant than ever.
