Blog
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Your Fall and Winter Database Plan
Just like there are seasons of the year, there are seasons in real estate. But, unlike nature, there are only three real estate seasons: fall, winter, and a combined spring/summer. While spring and summer typically see an explosion of real estate transactions, things tend to be a bit slower in the cooler months. Each of these seasons has its opportunities and challenges, but one thing is always constant in real estate. That’s your database, and how important it is to keep it in tip-top-shape. -
Lead Generation Survey Results: What Are Top Agents Doing in 2023?
We know our readers like to stay ahead of the game so, in July, KellerINK and the Keller Williams Research Team surveyed hundreds of top agents to identify current industry trends in lead generation.
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Create Predictable Success with Systems
Models are all about providing a framework of best practices that are proven to get us from point A to point B as quickly and efficiently as possible. Systems are the methods we use to set those models in motion.
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Defeat Database Decay
As we discuss in The Millionaire Real Estate Agent, your lead generation strategies should be tied to building a database that you can then work toward having a self-sustaining collection of referrals and contacts. -
Capture 200+ Contacts In One Day With A Reverse BOLD
The Reverse BOLD program stems from the original “BOLD 100,” which encourages participating agents to have 100 conversations in a single day. Reverse BOLDs describe a single-day event where agents get people to call into a contest and trade their contact information for the chance to win a prize.
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Discover Niche Real Estate Markets
As Gary and Jay write in The ONE Thing, sometimes the key to big results is to go small. -
Six Steps To Staying In Touch Using Handwritten Notes
We bet that when you reach out to your database, you’re likely using email, social media, and text messaging to stay in touch. And it’s easy to understand why—these methods are mostly free, fast, and waste no ink. But are these approaches having the impact you need? -
Know Your Lead Gen ROI To Thrive In Any Market
Lead generation is the base of every real estate business, no matter the market. So, tracking the results of your lead generation different activities will show you which approach is key to unlocking growth. The best way to know how successful your lead generation activities are is by determining their profitability, or their return on investment (ROI).
