Blog
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The Social Media Audit Real Estate Agents Are Avoiding (But Desperately Need)
It’s time to look at your own profile through the eyes of a potential client.
Hot take: your Instagram follower count means absolutely nothing if potential clients can’t tell who you are, what you do, or why they should pick up the phone and call you when they view your page.
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Think Outside the Box: Creative Strategies for Real Estate
Being creative is more than the ability to draw, paint, or write; it is the ability to create or use original or unusual ideas. Creative thinking is one of the top skills in demand by employers according to the World Economic Forum Future of Jobs Report 2025.
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Revamp Your Online Presence
Most real estate agents use the internet to boost their business. Whether they’re marketing their brand via a website or prospecting for leads through DMs on their social media channels, a strong online presence can attract clients and build a sales pipeline.
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Lead Generation Survey Results: What Are Top Agents Doing in 2023?
We know our readers like to stay ahead of the game so, in July, KellerINK and the Keller Williams Research Team surveyed hundreds of top agents to identify current industry trends in lead generation.
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4 Reasons Why Your Facebook Friends Aren't As Happy As They Seem
Social media has a huge impact on our society. It’s changed the way we share information, communicate, and make connections. Social media use has become so prominent that it’s inspired a number of psychological studies into how and why people use it.
