Blog
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Emotional Intelligence: The Competitive Edge AI Can’t Replace
Artificial intelligence is rapidly reshaping industries — and real estate is no exception. Agents have access to new tools that can help them get leverage at little- to no-cost and increase their productivity. Need someone to respond to social media leads? AI can do that. What about generating market update videos? Create an AI avatar and you don’t even need to record yourself.
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Mid-Year Check-In: 3 Tips to Help You Stay the Course
Each year as we enter the fourth quarter, we spend weeks, often months pouring into our business planning for the upcoming year. We visualize what our year will look like, set goals that we will race to achieve, and outline the impact and difference we want to make in the world and in our lives. What many often forget to do is conduct a checkup on their business plan throughout the year.
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Mind the Gap: The State of the Housing Market Mid-2026
As National Homeownership Month begins, it’s eye-opening to realize that this year’s market is historic for many reasons.
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2026 Reading Challenge!
We’re almost halfway through the year – can you believe it? It’s time to check in on our 2026 Reading Challenge! What have you read so far? There’s still plenty of time to get your entries in to win the prize at year’s end. And if you want even more reading recommendations, our latest newsletter’s got the goods.
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The Social Media Audit Real Estate Agents Are Avoiding (But Desperately Need)
It’s time to look at your own profile through the eyes of a potential client.
Hot take: your Instagram follower count means absolutely nothing if potential clients can’t tell who you are, what you do, or why they should pick up the phone and call you when they view your page.
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Revisiting the Myth that Big is Bad
There’s a little-known fact that the section of The ONE Thing called “Big is Bad” almost didn’t make the final cut of the manuscript. It wasn’t until getting some last-minute buy-in from everyone involved in the project that it was placed back in the book for publication. And that wasn’t as easy as you might think.
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Book Report: Property Decisions by Dan & Julie Ihara
Dan and Julia Ihara open their book, Property Decisions: Avoid Family Disputes and Painful Taxes to Build a Legacy That Lasts with a staggering statistic: 70 percent of families fight over real estate after parents pass away.
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The Buc-ee’s Lesson: Why Great Service Still Wins
Last month, the beloved travel center chain—also known as a “gas station on steroids”—Buc-ee’s caught its cult following by surprise when it received the lowest possible rating from the Better Business Bureau. The BBB gave the company an F, citing Buc-ee’s customer service not being up to par with 88 unanswered complaints filed against the chain through the bureau.
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The Gift of the Present
Should we dwell on the past or worry about the future? The answer is neither. If you’re looking to lower your stress, ease anxiety, improve your m... -
Build a CustomGPT “Answering Machine”
We are taking a new spin on an old tool: the answering machine. In the ’80s and ’90s, an answering machine on your home phone line used to “answer” your calls when you were away and record the caller’s message. Once you had the time, you would listen to the machine and then dial the caller back (unless it was someone you were purposely avoiding).
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Four Takeaways from CEO Summit
If you missed Family Reunion’s sold-out CEO Summit this year, or got lost in the rain, you’re in luck. We’re here to open our notebooks and share impactful takeaways from each dynamic speaker.
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10 Podcasts We Recommend
Podcasts have been having a moment since the term was first coined in 2004 with the combination of the words “iPod” and “broadcast.” They really hit their stride in the mid 2010s and then exploded during the Covid pandemic in 2020. When you’re trying to decide what to listen to on the way to your next showing, here’s a list of our favorites (in no particular order) to help you decide.
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