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From providing insights into market data, automating daily tasks, and even managing properties and showings, AI is transforming real estate. According to Morgan Stanley research, these AI innovations “could lead to $34 billion in efficiency gains” in the industry by 2030. For agents with forward-thinking business and growth plans, this is great news.

It happens to the best of us. The end of summer sneaks up on us and we still haven’t taken a vacation. Or, we’re looking down the barrel of a packed fall and want to make a break for it. No need to fret. Maybe there aren’t enough days left in the season to take that once-in-a-lifetime excursion around the world you’ve been dreaming of, but there’s still time to make an impromptu getaway.

It’s 4:15 p.m. on Friday and your client is on the proverbial ledge about the inspection happening next week. They need to know every detail about the process and want reassurance that it will all go according to “The Plan.” Lucky them. That’s because you, as their fiduciary, know exactly what to say to ease their fears.

Appointments mark the beginning of your official relationship with a client. That’s why it’s crucial to be able to convert leads to buyer and seller consultations, where you will showcase your skills and services and get a client to formally sign on to work with you.

Professional events like conferences and conventions offer opportunities to grow your mindset, your network, and ultimately your business. That is, if you attend them with a bit more purpose than simply walking away with a nifty new t-shirt. Commit to having intentional interactions and creating long-term relationships that will serve you for years to come. There are a few things you can do to ensure you make the most out of your attendance.

Did you know that many of the top agents and leaders in real estate are actually introverts? I’ve been working with introverted agents since 2018, and there are still many misconceptions about introversion out there. People assume introverts are anti-social, shy, or simply not suited for a people-business like real estate. Of course, that’s just not true. 

Last week on the KellerINK Blog we talked about the many benefits of working with buyers. Now it’s time to look at the other side of a transaction and discuss the positives that come from working with sellers.

A listing-focused business has many benefits. Listings are the most efficient way to earn money for the time an agent works. They increase  marketing opportunities and build business because more clients will come through each listing.

No matter where you live, at some point a natural disaster may happen. Understanding the economic impact of those disasters can empower you to not only serve your community during a time of crisis but also lead through recovery. Part of your job as a fiduciary is to provide vital information and perspective and learning how the real estate market can perform following a natural disaster will enable you to do that.

When we asked hundreds of successful agents what they think is the most common mistake agents make, almost all of them gave the same answer: new or nervous agents think they have to be an expert at everything to do anything. These successful agents refuted this MythUnderstanding universally.

No two real estate transactions are exactly alike. Every client has their own unique set of wins and challenges during their home-buying or -selling journey. However, many buyers and sellers have similar hesitations and questions. That’s why agents use frameworks to address common problems and similar situations.

If there's anything you can count on when hearing a story about someone’s rise to fame, it’s that they probably went through a period of failure. No matter what industry, sport, or medium, the best learned from their failures and the failures of others. 

According to Chris Voss, all of life is a series of negotiations. Whether you’re helping someone buy a home, advocating for a better rate, or even trying to decide what toppings to order on a pizza with your spouse, you’re communicating with the desire for a result.