Blog
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The Social Media Audit Real Estate Agents Are Avoiding (But Desperately Need)
It’s time to look at your own profile through the eyes of a potential client.
Hot take: your Instagram follower count means absolutely nothing if potential clients can’t tell who you are, what you do, or why they should pick up the phone and call you when they view your page.
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Revisiting the Myth that Big is Bad
There’s a little-known fact that the section of The ONE Thing called “Big is Bad” almost didn’t make the final cut of the manuscript. It wasn’t until getting some last-minute buy-in from everyone involved in the project that it was placed back in the book for publication. And that wasn’t as easy as you might think.
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Book Report: Property Decisions by Dan & Julie Ihara
Dan and Julia Ihara open their book, Property Decisions: Avoid Family Disputes and Painful Taxes to Build a Legacy That Lasts with a staggering statistic: 70 percent of families fight over real estate after parents pass away.
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Build a CustomGPT “Answering Machine”
We are taking a new spin on an old tool: the answering machine. In the ’80s and ’90s, an answering machine on your home phone line used to “answer” your calls when you were away and record the caller’s message. Once you had the time, you would listen to the machine and then dial the caller back (unless it was someone you were purposely avoiding).
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Book Report: Turn the Ship Around
When people think of military-style leadership, they imagine orders shouted, and orders being followed with a Yes Sir! The standard format for any bad situation would be for someone to come in, take control, and tell people what to do. But in his book Turn the Ship Around, Captain David Marquet challenges this “leader-follower” style.
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10 Podcasts We Recommend
Podcasts have been having a moment since the term was first coined in 2004 with the combination of the words “iPod” and “broadcast.” They really hit their stride in the mid 2010s and then exploded during the Covid pandemic in 2020. When you’re trying to decide what to listen to on the way to your next showing, here’s a list of our favorites (in no particular order) to help you decide.
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KellerINK: Best of 2025
Wow, what a whirlwind! This year was fun, inspiring, challenging, and an overflow of other adjectives. To celebrate another 365 days doing what we enjoy most (providing you with inspiring and educational content), we want to look back at our most-loved articles from this year.
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Holiday Cheer: How to Get It All Done With a Smile
The holidays are supposed to be the happiest time of the year. But for many of us it’s an extremely stressful time when our busy schedules are stretched to the brink.
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Plan for 2026 by Focusing on Your Best Self
December is a special time of year. There’s holidays, end of year wrap-ups, and of course, planning for the new year ahead. We probably begin to imagine grand aspirations and visions for ourselves in the upcoming year. Yet, sometimes we fail to plan how we are going to accomplish said visions. Yes, this is just another “how to be a better version of yourself” article that comes out mid-December right before you settle on your New Year’s Resolutions – but I would like to share how I actually did it in 2025, in hopes that you can do the same.
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How to Avoid Real Estate Escrow Cancellations
Uncertainty seems to be the word on everyone’s lips when it comes to the economy and the real estate market lately. Buyers are dancing around mortgage rates hoping they’ll drop, while sellers are holding off for a better market or lower prices if they need to move now.
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Think Outside the Box: Creative Strategies for Real Estate
Being creative is more than the ability to draw, paint, or write; it is the ability to create or use original or unusual ideas. Creative thinking is one of the top skills in demand by employers according to the World Economic Forum Future of Jobs Report 2025.
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How to Grow Your Real Estate Business with Vendor Partnerships
Buying or selling a home is rarely a one-person job. Beyond the paperwork and negotiations, clients often need inspectors, movers, attorneys, stagers, contractors, cleaners, and more. Real estate agents are the trusted source most buyers and sellers turn to for recommendations. That’s where vendor partnerships come in.
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