Blog
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Conversation Frameworks: Use Feel, Felt, Found to Educate Clients
No two real estate transactions are exactly alike. Every client has their own unique set of wins and challenges during their home-buying or -selling journey. However, many buyers and sellers have similar hesitations and questions. That’s why agents use frameworks to address common problems and similar situations.
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Bookmarking Talent: How to Use Books to Recruit
Recruiting valuable people to your team can take significant time and effort. But if you hire the right people, the payoff is well worth it. Gary Keller says, “You are going to be overworked while you find that person to bring into your business. But you are going to be overworked forever if you don’t hire someone.” There are a few things you can do to help ease some of the intensity that comes with looking for leverage. And one happens to be a KellerINK specialty. -
The Federal Funds Interest Rate Changed. Now What?
On September 18, the Federal Reserve moved to lower the cost of borrowing money by a half percentage point. This was a much larger drop than anticipated (most experts were predicting a quarter of a percentage point). -
What to Know About Home Buyers for National Homeownership Month 2024
June is National Homeownership Month, and it’s a good time to check in on the challenges and opportunities that buyers are dealing with. -
Motive + Action = Motivation
As real estate agents, and salespeople in general, it’s essential to tap into clients’ motivations so that you can help them take the right actions.
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Bullet-Proofing Your Pitch for a Buyer Agency Agreement
Although many agents treat buyer agency agreements as optional, they are actually imperative—not only to the security of your business, but also to the quality of the services you’re able to provide.
