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Gary and Jay write in The Millionaire Real Estate Agent that “Because Millionaire Real Estate Agents have made a commitment to succeed through others, they will continually need to look for talent,” (p. 203). This means “building your bench” and consistently looking for people who could be great additions to your organization, should the opportunity arise. 

Planning mode is on for this year. Champagne (or sparkling cider) has been  popped, resolutions made, and many of us are already starting on our goals for the upcoming twelve months. But before we get too deep into things, it’s important we look back at last year. When we take  inventory on what we accomplished, what we fell short on, and where we are at, it will help us better tackle what’s next. 

Wow, what a whirlwind! This year was fun, inspiring, challenging, and an overflow of other adjectives. To celebrate another 365 days doing what we enjoy most (providing you with inspiring and educational content), we want to look back at our most-loved articles from this year. 

The holidays are supposed to be the happiest time of the year. But for many of us it’s an extremely stressful time when our busy schedules are stretched to the brink.

December is a special time of year. There’s holidays, end of year wrap-ups, and of course, planning for the new year ahead. We probably begin to imagine grand aspirations and visions for ourselves in the upcoming year. Yet, sometimes we fail to plan how we are going to accomplish said visions. Yes, this is just another “how to be a better version of yourself” article that comes out mid-December right before you settle on your New Year’s Resolutions – but I would like to share how I actually did it in 2025, in hopes that you can do the same. 

Digital natives. Realists. Diverse. Whatever comes to mind when you think of people born between 1997-2012—or as they are more popularly known, Gen Z—the truth is that this generation is a growing audience for real estate. In fact, Gen Z makes up 26 percent  of home buyers in today’s market; a higher percentage than previous generations when they were in the same age range. 

What I love about entrepreneurs is how focused you are on getting better. The fact that you are subscribed to the KellerINK newsletter shows you care about books and what books can do to help you on your journey.

KellerINK is thrilled to announce that El Agente de Bienes Raices, the Spanish translation of The Millionaire Real Estate Agent, is officially available. Not only is this an amazing cultural win for Spanish-speaking agents, it’s also a worthy investment for market centers across the country as almost 20 percent of new agents entering the industry identify as members of the Hispanic community.

Jay Papasan and KellerINK’s newest book has finally hit bookstore shelves, but the work behind Rookie Real Estate Agent started nearly ten years ago as a single question:

What do the most successful real estate agents do in their first year that others don’t?

It’s 4:15 p.m. on Friday and your client is on the proverbial ledge about the inspection happening next week. They need to know every detail about the process and want reassurance that it will all go according to “The Plan.” Lucky them. That’s because you, as their fiduciary, know exactly what to say to ease their fears.

What does attaining financial wealth mean to you? 

As we journey toward financial goals, one essential question to ask ourselves is why we want more money. Financial wealth means owning assets that generate money for you, and in doing so, leverages your time to allow you to live out your purpose. So, if we don’t have enough money to finance our calling in life, then we haven’t achieved financial wealth.

Did you know that many of the top agents and leaders in real estate are actually introverts? I’ve been working with introverted agents since 2018, and there are still many misconceptions about introversion out there. People assume introverts are anti-social, shy, or simply not suited for a people-business like real estate. Of course, that’s just not true.