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KellerINK: Best of 2025
by KellerINK Staff December 22, 2025

Wow, what a whirlwind! This year was fun, inspiring, challenging, and an overflow of other adjectives. To celebrate another 365 days doing what we enjoy most (providing you with inspiring and educational content), we want to look back at our most-loved articles from this year.

Posted in abundance, accountability, achievement, action, balance, behavior, big why, book recommendation, books, conversation framework, family reunion, Gen Z, luxury, perfectionism, planning, Rookie Book, year in review

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How Agents Can Best Connect with Gen Z Clients
by Madeline Barnes November 3, 2025

Digital natives. Realists. Diverse. Whatever comes to mind when you think of people born between 1997-2012—or as they are more popularly known, Gen Z—the truth is that this generation is a growing audience for real estate. In fact, Gen Z makes up 26 percent of home buyers in today’s market; a higher percentage than previous generations when they were in the same age range.

Posted in achievement, adaptability, affordability, American Dream, first-time home buyer, Gen Z, generational wealth, home buyer, homebuyer, homeowner, homeownership, homeownership gap, lead generation, research

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