Blog
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Revamp Your Online Presence
Most real estate agents use the internet to boost their business. Whether they’re marketing their brand via a website or prospecting for leads through DMs on their social media channels, a strong online presence can attract clients and build a sales pipeline.
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Your Fall and Winter Database Plan
Just like there are seasons of the year, there are seasons in real estate. But, unlike nature, there are only three real estate seasons: fall, winter, and a combined spring/summer. While spring and summer typically see an explosion of real estate transactions, things tend to be a bit slower in the cooler months. Each of these seasons has its opportunities and challenges, but one thing is always constant in real estate. That’s your database, and how important it is to keep it in tip-top-shape. -
The Federal Funds Interest Rate Changed. Now What?
On September 18, the Federal Reserve moved to lower the cost of borrowing money by a half percentage point. This was a much larger drop than anticipated (most experts were predicting a quarter of a percentage point). -
Surviving the Storm: Get Your Mindset Right
The NAR settlement has brought widespread uncertainty about how agents will operate under the new rules. The truth is, we won’t be able to answer these questions for another few months. Now is the time to wait out the storm. -
Lead Generation Survey Results: What Are Top Agents Doing in 2023?
We know our readers like to stay ahead of the game so, in July, KellerINK and the Keller Williams Research Team surveyed hundreds of top agents to identify current industry trends in lead generation.
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5 Mistakes Rookie Agents Make — and 1 Thing Working in Their Favor
If you’re a rookie agent taking the plunge into a new career, it can probably feel like you’re stumbling in the dark toward success. -
Create Predictable Success with Systems
Models are all about providing a framework of best practices that are proven to get us from point A to point B as quickly and efficiently as possible. Systems are the methods we use to set those models in motion.
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Defeat Database Decay
As we discuss in The Millionaire Real Estate Agent, your lead generation strategies should be tied to building a database that you can then work toward having a self-sustaining collection of referrals and contacts. -
Capture 200+ Contacts In One Day With A Reverse BOLD
The Reverse BOLD program stems from the original “BOLD 100,” which encourages participating agents to have 100 conversations in a single day. Reverse BOLDs describe a single-day event where agents get people to call into a contest and trade their contact information for the chance to win a prize.
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Discover Niche Real Estate Markets
As Gary and Jay write in The ONE Thing, sometimes the key to big results is to go small. -
Six Steps To Staying In Touch Using Handwritten Notes
We bet that when you reach out to your database, you’re likely using email, social media, and text messaging to stay in touch. And it’s easy to understand why—these methods are mostly free, fast, and waste no ink. But are these approaches having the impact you need? -
Know Your Lead Gen ROI To Thrive In Any Market
Lead generation is the base of every real estate business, no matter the market. So, tracking the results of your lead generation different activities will show you which approach is key to unlocking growth. The best way to know how successful your lead generation activities are is by determining their profitability, or their return on investment (ROI).
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