Blog
-
Set Yourself Apart: Be The Market Expert With Seminars
The right information at the right time leads to the right action. In a shifting market, being able to educate people about the reality of real estate can be the single-most valuable service your business provides. It can also be your highest ROI lead generation technique. -
Kodak’s Moment: The Rise And Fall Of The Camera King
Kodak successfully shifted on many occasions in the twentieth century, and even drove many market shifts with its own technological advancements. So why did Kodak fail in its digital shift? The company's perspective was off. -
Hire Great Talent In A Shifted Market
Even in a difficult market, it’s possible to recruit someone to your team who is both the right fit and prepared to deal with the tough times with you. -
How I Met Your MOFIR
During a shift, an effective lead generator will make offers that motivated buyers or sellers will respond to right away. You’ll need to think outside of the box if you want to get your unfair share of responses. You’ll need to master the MOFIR—the art of Making Offers for Immediate Response.
-
Bulletproofing Your Life: How To Expect, Plan For, And Handle The Worst
We can set ourselves up for the best chance of success, no matter the market or the situation. In SHIFT this process is called “Bulletproofing the Transaction.” -
SHIFT, The Pandemic, And The Hottest Real Estate Market Ever
The real estate industry is experiencing an unprecedented time: as Gary Keller remarked recently, “2021 was the greatest sales number in the history of the real estate industry.” We connected with James Shaw to discuss why SHIFT helped in our time of crisis and remains more relevant than ever.
