Blog
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5 Staging Principles that Pay Off
You don’t have to be an industry veteran to get started with home staging. By following these five staging principles, you can make cost-effective and smart decisions to help your sellers maximize their market and get a high return on their sales investment.
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Bullet-Proofing Your Pitch for a Buyer Agency Agreement
Although many agents treat buyer agency agreements as optional, they are actually imperative—not only to the security of your business, but also to the quality of the services you’re able to provide.
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What To Know About Home Buyers This National Homeownership Month
Gary and Jay write in Your First Home, “Markets go up and down. The reality is there’s never really a perfect market—just the market you’re dealing with when you’re buying your home.” The market in 2023 and 2022 has given buyers challenges—and opportunities. -
Use Price Repositioning To Improve Conversations With Sellers
Pricing can be a great opportunity to help sellers stay ahead of the market and get their house sold quickly. You want the seller to know that you deeply understand both their circumstances and the state of the market. -
Homeownership For All: Grow Your Sphere With Outreach To Hispanic Home Buyers
Hispanic Heritage Month might have come to an official close last Friday, but we are squeaking in one last big celebration: you can now pre-order Su Primera Casa, the Spanish translation of Your First Home. -
How I Met Your MOFIR
During a shift, an effective lead generator will make offers that motivated buyers or sellers will respond to right away. You’ll need to think outside of the box if you want to get your unfair share of responses. You’ll need to master the MOFIR—the art of Making Offers for Immediate Response.
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Let’s Hear It For The Agents!
The homeownership adventure is full of highs and lows, and sometimes it can seem complicated. Luckily, home buyers don’t have to know everything. Their real estate agent is an expert.
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House-Hacking: Live The Dream, Rent-Free
Anyone on the homeownership journey can tell you that it takes a lot of work to get together the savings and the know-how to get started. Sometimes the goal of owning the perfect home seems impossible to achieve. But what if we told you that home ownership is not only attainable, but can even make you a little money. -
A Tale Of Wealth Building & Affordability
While the benefits of owning a home are clear, the path to homeownership has never felt so steep. If you’re struggling in this market, don’t give up hope. Here are some tactics you can use to find an affordable home in any market.
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Happy National Homeownership Month!
June is National Homeownership Month, a celebration of the benefits that come with owning a home and everything that home represents. The decision to buy a home is always a life-changing one, and this year in particular, we know that that the road to homeownership can be just as challenging as it is rewarding. -
Mortgages 101
When we polled our readers about how comfortable they felt with mortgages, 66.7 percent answered “poorly,” and 33 percent said they didn’t understand mortgages at all. So, consider this newsletter your mortgage bootcamp. We’re going deep, y’all. -
Be 'The Host with the Most' At Your Next Open House
Open houses are many things: Hard work, face time with potential clients, a lot of fun, and one of the best lead generating activities out there. Think about it: When you host an open house, you’re just that, a host. You control the environment and become top-of-mind for people in need of an agent with the right chops.
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