Blog

KellerINK is thrilled to announce that El Agente de Bienes Raices, the Spanish translation of The Millionaire Real Estate Agent, is officially available. Not only is this an amazing cultural win for Spanish-speaking agents, it’s also a worthy investment for market centers across the country as almost 20 percent of new agents entering the industry identify as members of the Hispanic community.

Jay Papasan and KellerINK’s newest book has finally hit bookstore shelves, but the work behind Rookie Real Estate Agent started nearly ten years ago as a single question:

What do the most successful real estate agents do in their first year that others don’t?

Did you know that many of the top agents and leaders in real estate are actually introverts? I’ve been working with introverted agents since 2018, and there are still many misconceptions about introversion out there. People assume introverts are anti-social, shy, or simply not suited for a people-business like real estate. Of course, that’s just not true. 

Last week on the KellerINK Blog we talked about the many benefits of working with buyers. Now it’s time to look at the other side of a transaction and discuss the positives that come from working with sellers.

A listing-focused business has many benefits. Listings are the most efficient way to earn money for the time an agent works. They increase  marketing opportunities and build business because more clients will come through each listing.

In real estate, if an agent doesn’t have clients, they don’t have a business. Some people choose to focus on working with buyers, and others choose to focus on building a listings-based business. Either can work for you if you provide the right kind of service.

When we asked hundreds of successful agents what they think is the most common mistake agents make, almost all of them gave the same answer: new or nervous agents think they have to be an expert at everything to do anything. These successful agents refuted this MythUnderstanding universally.

When you think about luxury real estate, you probably think of sprawling, glass-encased estates in the Hollywood Hills, á la Million Dollar Listing or Selling Sunset. You think of designer-laden agents flitting around open houses with champagne in-hand while schmoozing the ultra-wealthy. This is, of course, not always the case.

KellerINK spent a week at Family Reunion listening, learning, and being inspired by top agents and industry professionals. You might have met our team at the KellerINK booth, where we were able to interview some seriously impressive agents, have book signings with our incredible authors, give away some prizes, and talk with attendees about all things real estate, mindset, and books!