According to Chris Voss, all of life is a series of negotiations. Whether you’re helping someone buy a home, advocating for a better rate, or even trying to decide what toppings to order on a pizza with your spouse, you’re communicating with the desire for a result.
On September 18, the Federal Reserve moved to lower the cost of borrowing money by a half percentage point. This was a much larger drop than anticipated (most experts were predicting a quarter of a percentage point).
A Big Why powers your daily routine. It motivates you to do the activities and hard work that lead to results. A Big Why gives you purpose, a mission, or a need that in turn gives you focus.