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It’s 4:15 p.m. on Friday and your client is on the proverbial ledge about the inspection happening next week. They need to know every detail about the process and want reassurance that it will all go according to “The Plan.” Lucky them. That’s because you, as their fiduciary, know exactly what to say to ease their fears.

Appointments mark the beginning of your official relationship with a client. That’s why it’s crucial to be able to convert leads to buyer and seller consultations, where you will showcase your skills and services and get a client to formally sign on to work with you.

Professional events like conferences and conventions offer opportunities to grow your mindset, your network, and ultimately your business. That is, if you attend them with a bit more purpose than simply walking away with a nifty new t-shirt. Commit to having intentional interactions and creating long-term relationships that will serve you for years to come. There are a few things you can do to ensure you make the most out of your attendance.

If paperwork is piling up, potential appointments are sliding through the cracks, and you feel you are hitting your ceiling of achievement, it might be time to hire an assistant. But it’s important to hire the right person to address your pain points and boost business. Afterall, if you’re going to be paying someone’s salary, you need to make sure the benefits outweigh the costs.

In real estate, if an agent doesn’t have clients, they don’t have a business. Some people choose to focus on working with buyers, and others choose to focus on building a listings-based business. Either can work for you if you provide the right kind of service.

When we asked hundreds of successful agents what they think is the most common mistake agents make, almost all of them gave the same answer: new or nervous agents think they have to be an expert at everything to do anything. These successful agents refuted this MythUnderstanding universally.

No two real estate transactions are exactly alike. Every client has their own unique set of wins and challenges during their home-buying or -selling journey. However, many buyers and sellers have similar hesitations and questions. That’s why agents use frameworks to address common problems and similar situations.

According to Chris Voss, all of life is a series of negotiations. Whether you’re helping someone buy a home, advocating for a better rate, or even trying to decide what toppings to order on a pizza with your spouse, you’re communicating with the desire for a result.

When you think about luxury real estate, you probably think of sprawling, glass-encased estates in the Hollywood Hills, á la Million Dollar Listing or Selling Sunset. You think of designer-laden agents flitting around open houses with champagne in-hand while schmoozing the ultra-wealthy. This is, of course, not always the case.