Blog
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The Social Media Audit Real Estate Agents Are Avoiding (But Desperately Need)
It’s time to look at your own profile through the eyes of a potential client.
Hot take: your Instagram follower count means absolutely nothing if potential clients can’t tell who you are, what you do, or why they should pick up the phone and call you when they view your page.
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The Buc-ee’s Lesson: Why Great Service Still Wins
Last month, the beloved travel center chain—also known as a “gas station on steroids”—Buc-ee’s caught its cult following by surprise when it received the lowest possible rating from the Better Business Bureau. The BBB gave the company an F, citing Buc-ee’s customer service not being up to par with 88 unanswered complaints filed against the chain through the bureau.
