Blog
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The Social Media Audit Real Estate Agents Are Avoiding (But Desperately Need)
It’s time to look at your own profile through the eyes of a potential client.
Hot take: your Instagram follower count means absolutely nothing if potential clients can’t tell who you are, what you do, or why they should pick up the phone and call you when they view your page.
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The Gift of the Present
Should we dwell on the past or worry about the future? The answer is neither. If you’re looking to lower your stress, ease anxiety, improve your m... -
Build a CustomGPT “Answering Machine”
We are taking a new spin on an old tool: the answering machine. In the ’80s and ’90s, an answering machine on your home phone line used to “answer” your calls when you were away and record the caller’s message. Once you had the time, you would listen to the machine and then dial the caller back (unless it was someone you were purposely avoiding).
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Managing Client Stress as a Real Estate Professional
It’s 4:15 p.m. on Friday and your client is on the proverbial ledge about the inspection happening next week. They need to know every detail about the process and want reassurance that it will all go according to “The Plan.” Lucky them. That’s because you, as their fiduciary, know exactly what to say to ease their fears.
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Hiring Your First Assistant: Part 1
If paperwork is piling up, potential appointments are sliding through the cracks, and you feel you are hitting your ceiling of achievement, it might be time to hire an assistant. But it’s important to hire the right person to address your pain points and boost business. Afterall, if you’re going to be paying someone’s salary, you need to make sure the benefits outweigh the costs.
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Getting to the Core — An Agent’s Areas of Value
The challenge for all businesses is they must explain and demonstrate the value they give so well that people agree to their price before they experience it. -
Homeownership 101: A Maintenance Calendar for Clients
As someone who deals with properties regularly, you can shorten your clients’ learning curve by helping them build an annual homeowner maintenance calendar. -
Create Predictable Success with Systems
Models are all about providing a framework of best practices that are proven to get us from point A to point B as quickly and efficiently as possible. Systems are the methods we use to set those models in motion.
