Blog
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The Federal Funds Interest Rate Changed. Now What?
On September 18, the Federal Reserve moved to lower the cost of borrowing money by a half percentage point. This was a much larger drop than anticipated (most experts were predicting a quarter of a percentage point). -
What to Know About Home Buyers for National Homeownership Month 2024
June is National Homeownership Month, and it’s a good time to check in on the challenges and opportunities that buyers are dealing with. -
Getting to the Core — An Agent’s Areas of Value
The challenge for all businesses is they must explain and demonstrate the value they give so well that people agree to their price before they experience it. -
Qualify Clients with LPMAMA, the Mother of All Conversation Frameworks
How do you identify people who are ready to do business today and those who may need some extra attention before they’re ready to commit? That’s where LPMAMA has your back. -
Lipstick or Construction? The Economic Indicators You Should Pay Attention to
The economy can seem as mystical as a cataclysmic storm or as nail-biting as a championship game, and people have created all kinds of “theories” to predict the financial headwinds of the times. -
Use the FORD Framework to Go Deeper with Clients
In real estate sales, you can use the "FORD” conversation framework to build a reliable and loyal customer base. Taking the time to learn a bit more about what drives your client might give you the information you need to serve them more effectively and show them you care.
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Homeownership 101: A Maintenance Calendar for Clients
As someone who deals with properties regularly, you can shorten your clients’ learning curve by helping them build an annual homeowner maintenance calendar. -
5 Staging Principles that Pay Off
You don’t have to be an industry veteran to get started with home staging. By following these five staging principles, you can make cost-effective and smart decisions to help your sellers maximize their market and get a high return on their sales investment.
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5 Tips For Using More Inclusive Language This Pride Month And Beyond
Pride Month is in full swing, and it’s important for agents to not only think about how they can celebrate this vibrant community but welcome them as clients. -
What To Know About Home Buyers This National Homeownership Month
Gary and Jay write in Your First Home, “Markets go up and down. The reality is there’s never really a perfect market—just the market you’re dealing with when you’re buying your home.” The market in 2023 and 2022 has given buyers challenges—and opportunities. -
How Mortgage Points Work And When To Buy Them
For those looking to lower monthly mortgage payments despite high interest rates, there is the option to buy mortgage points, or “discount points.” -
Discover Niche Real Estate Markets
As Gary and Jay write in The ONE Thing, sometimes the key to big results is to go small.
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