We bet that when you reach out to your database, you’re likely using email, social media, and text messaging to stay in touch. And it’s easy to understand why—these methods are mostly free, fast, and waste no ink. But are these approaches having the impact you need?
Over the past ten years, The ONE Thing has sold 3 million copies. It’s impossible for us to think about achieving these results without looking at what those 3 million copies represent: you.