Blog
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Luxury Real Estate is More Than a Price Tag
When you think about luxury real estate, you probably think of sprawling, glass-encased estates in the Hollywood Hills, á la Million Dollar Listing or Selling Sunset. You think of designer-laden agents flitting around open houses with champagne in-hand while schmoozing the ultra-wealthy. This is, of course, not always the case.
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KellerINK's Top Takeaways from Family Reunion 2025
KellerINK spent a week at Family Reunion listening, learning, and being inspired by top agents and industry professionals. You might have met our team at the KellerINK booth, where we were able to interview some seriously impressive agents, have book signings with our incredible authors, give away some prizes, and talk with attendees about all things real estate, mindset, and books!
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What to Know About Home Buyers for National Homeownership Month 2024
June is National Homeownership Month, and it’s a good time to check in on the challenges and opportunities that buyers are dealing with. -
Real Estate Fundamentals — How to Choose a Brokerage
Every agent is different and will weigh what brokerages offer differently. No matter what you as an agent are looking for or whether you’re consulting with an agent to help them, here are some things of importance when considering brokerages. -
Getting to the Core — An Agent’s Areas of Value
The challenge for all businesses is they must explain and demonstrate the value they give so well that people agree to their price before they experience it. -
Be a Fiduciary, Not a Functionary
In The Millionaire Real Estate Agent, Gary and Jay say there is a distinction between the two types of service available in the real estate industry: functionary vs. fiduciary. -
Qualify Clients with LPMAMA, the Mother of All Conversation Frameworks
How do you identify people who are ready to do business today and those who may need some extra attention before they’re ready to commit? That’s where LPMAMA has your back. -
An Agent’s Most Valuable Tool: Understanding, Building, and Delivering Your Value Proposition
Your value proposition explains the unique benefits a customer gets from choosing to work with a particular brand, vendor, or in your case, real estate agent. It’s what drives clients to work with you over any of your competitors.
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Surviving the Storm: Get Your Mindset Right
The NAR settlement has brought widespread uncertainty about how agents will operate under the new rules. The truth is, we won’t be able to answer these questions for another few months. Now is the time to wait out the storm. -
Know the Market, Prepare for Opportunity
These are some of our top takeaways from the Vision Speech at Keller Williams’ Family Reunion 2024.
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Win-Win with a Little Help from Your Friends
Being too competitive can hold you back from building a network of relationships that will exponentially increase the potential of your business. -
Learn How to Learn: Create Your 2024 Training Calendar
Whether you’re a rookie real estate agent or a veteran in the business, consistently learning and continuing your education should be a top priority if you want to build a successful career and a fulfilling life.
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