Blog
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When the Market Shifts, Get Stoic
Gary Keller’s real estate license was only a month old when the 1979 oil crisis finally reached its pinnacle. He made it through the discouraging time by studying the basics of real estate sales and committing to effective habits.
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KellerINK’s Five Takeaways From Mega Agent Camp 2023
Gary Keller, along with Jay Papasan, kicked off this year’s Mega Agent Camp with a CEO Summit that was full of inspirational keynote speakers and central players in the real estate game. -
For The Love Of Real Estate
If you’re thinking of becoming an agent or are an agent who would like to recruit others to their team or brokerage, we want to share seven reasons why real estate is a great career opportunity unlike any other. -
5 Tips For Using More Inclusive Language This Pride Month And Beyond
Pride Month is in full swing, and it’s important for agents to not only think about how they can celebrate this vibrant community but welcome them as clients. -
What To Know About Home Buyers This National Homeownership Month
Gary and Jay write in Your First Home, “Markets go up and down. The reality is there’s never really a perfect market—just the market you’re dealing with when you’re buying your home.” The market in 2023 and 2022 has given buyers challenges—and opportunities. -
Capture 200+ Contacts In One Day With A Reverse BOLD
The Reverse BOLD program stems from the original “BOLD 100,” which encourages participating agents to have 100 conversations in a single day. Reverse BOLDs describe a single-day event where agents get people to call into a contest and trade their contact information for the chance to win a prize.
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Take Spring Cleaning To The Next Level And Declutter Your Home
Whether someone is moving homes or staying put, spring is an excellent time to declutter. -
Six Steps To Staying In Touch Using Handwritten Notes
We bet that when you reach out to your database, you’re likely using email, social media, and text messaging to stay in touch. And it’s easy to understand why—these methods are mostly free, fast, and waste no ink. But are these approaches having the impact you need? -
Use Price Repositioning To Improve Conversations With Sellers
Pricing can be a great opportunity to help sellers stay ahead of the market and get their house sold quickly. You want the seller to know that you deeply understand both their circumstances and the state of the market. -
Find The Options With A Buyer’s Budget Consultation
The market for home buyers seems to be historically challenging. While market forces are outside of any one buyer’s control, you can educate your potential clients on what they can control: their finances.
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Ten Takeaways From Think Like A CEO Season 6
“Charge the Storm,” the latest season of Gary Keller and Jay Papasan’s podcast Think Like A CEO wrapped up last week. While it’s impossible to pull the full value from each episode, we want to share a few highlights. -
Use Architectural Trends To Help Buyers Home
Taking a stroll through a neighborhood, it's not uncommon to hear bulldozers razing older, vacant homes. It seems like only days later, a new, larger house replaces it. This house is completely unlike its predecessor. It’s bulky, big, and colorless. And other houses like it seem to be popping up everywhere.
