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Be a Fiduciary, Not a Functionary
by April Murphy April 23, 2024

In The Millionaire Real Estate Agent, Gary and Jay say there is a distinction between the two types of service available in the real estate industry: functionary vs. fiduciary.

Posted in agent, agents, client, clients, fiduciary, functionary, guide, motivation, real estate agent, relationship, relationship management, responsibility, top agents, transactions, value, value proposition, values

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Lead Generation Survey Results: What Are Top Agents Doing in 2023?
by Kathryn Cardin October 24, 2023

We know our readers like to stay ahead of the game so, in July, KellerINK and the Keller Williams Research Team surveyed hundreds of top agents to identify current industry trends in lead generation.

Posted in agents, business, client, database, farming, generate leads, lead gen, lead generation, listings, market, open house, paid lead, real estate, real estate agent, referrals, shift, social media, solo agents, sphere of influence, success, team, top agents, yard sign calls

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