Blog
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Pet Owners Are on the Rise—Be Their Agent of Choice
As more people consider their four-legged (or feathered, or scaled) friends family members rather than just pets, the real estate market is adjusting accordingly. Homes today aren’t just being purchased based on school districts, commute times, and resale value. Buyers are also paying attention to a different checklist: Can the backyard provide an optimal play area for Fido? Is there space for Ruby’s litterbox? Does the HOA allow chicken coops?
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Revamp Your Online Presence
Most real estate agents use the internet to boost their business. Whether they’re marketing their brand via a website or prospecting for leads through DMs on their social media channels, a strong online presence can attract clients and build a sales pipeline.
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Go Ahead and Deck the Halls: Staging to Sell During the Holidays
You may wonder if holiday decor is a distraction when selling a home during the winter season. Turns out, it’s a welcome sight for buyers. According to a 2023 Research Study by the National Association of Realtors, 81 percent of buyers’ agents said staging a home made it easier for a buyer to visualize the property as a future home. A warm, inviting, and tastefully decorated home will be just the present they want to unwrap. -
Getting to the Core — An Agent’s Areas of Value
The challenge for all businesses is they must explain and demonstrate the value they give so well that people agree to their price before they experience it. -
Be a Fiduciary, Not a Functionary
In The Millionaire Real Estate Agent, Gary and Jay say there is a distinction between the two types of service available in the real estate industry: functionary vs. fiduciary. -
An Agent’s Most Valuable Tool: Understanding, Building, and Delivering Your Value Proposition
Your value proposition explains the unique benefits a customer gets from choosing to work with a particular brand, vendor, or in your case, real estate agent. It’s what drives clients to work with you over any of your competitors.
