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There’s a little-known fact that the section of The ONE Thing called “Big is Bad” almost didn’t make the final cut of the manuscript. It wasn’t until getting some last-minute buy-in from everyone involved in the project that it was placed back in the book for publication. And that wasn’t as easy as you might think. 

Last month, the beloved travel center chain—also known as a “gas station on steroids”—Buc-ee’s caught its cult following by surprise when it received the lowest possible rating from the Better Business Bureau. The BBB gave the company an F, citing Buc-ee’s customer service not being up to par with 88 unanswered complaints filed against the chain through the bureau. 

Podcasts have been having a moment since the term was first coined in 2004 with the combination of the words “iPod” and “broadcast.” They really hit their stride in the mid 2010s and then exploded during the Covid pandemic in 2020. When you’re trying to decide what to listen to on the way to your next showing, here’s a list of our favorites (in no particular order) to help you decide.

We’ve all experienced Imposter Syndrome. It’s the voice in our head telling us we don’t know what we’re doing, that we don’t belong, or that others are better than us. If we listen to it, we can let self-doubt take over and struggle to move forward when faced with a difficult task. Like, writing this blog right now. I have FEELINGS. How can I possibly make this a unique perspective, keep it professional AND provide actionable insights? Well, I can reframe my thoughts in a more productive way. I’m getting out of my comfort zone, and isn’t that the goal?

December is a special time of year. There’s holidays, end of year wrap-ups, and of course, planning for the new year ahead. We probably begin to imagine grand aspirations and visions for ourselves in the upcoming year. Yet, sometimes we fail to plan how we are going to accomplish said visions. Yes, this is just another “how to be a better version of yourself” article that comes out mid-December right before you settle on your New Year’s Resolutions – but I would like to share how I actually did it in 2025, in hopes that you can do the same. 

The holiday seasons brings us everything from precious time with the ones we love to a stress overload from having to plan the perfect events. Expectations may be high this time of year, but it’s also a great opportunity to make high-value touches to your database and build your business through spreading holiday cheer.

Buying or selling a home is rarely a one-person job. Beyond the paperwork and negotiations, clients often need inspectors, movers, attorneys, stagers, contractors, cleaners, and more. Real estate agents are the trusted source most buyers and sellers turn to for recommendations. That’s where vendor partnerships come in.

What I love about entrepreneurs is how focused you are on getting better. The fact that you are subscribed to the KellerINK newsletter shows you care about books and what books can do to help you on your journey.

It’s 4:15 p.m. on Friday and your client is on the proverbial ledge about the inspection happening next week. They need to know every detail about the process and want reassurance that it will all go according to “The Plan.” Lucky them. That’s because you, as their fiduciary, know exactly what to say to ease their fears.

Did you know that many of the top agents and leaders in real estate are actually introverts? I’ve been working with introverted agents since 2018, and there are still many misconceptions about introversion out there. People assume introverts are anti-social, shy, or simply not suited for a people-business like real estate. Of course, that’s just not true. 

If there's anything you can count on when hearing a story about someone’s rise to fame, it’s that they probably went through a period of failure. No matter what industry, sport, or medium, the best learned from their failures and the failures of others. 

Most real estate agents use the internet to boost their business. Whether they’re marketing their brand via a website or prospecting for leads through DMs on their social media channels, a strong online presence can attract clients and build a sales pipeline.