2024 in Review
As 2024 draws to a close, let’s look back at some of our top articles this year. We covered conversation frameworks to qualify clients, connected value propositions to luxury crustaceans, and thought deeply about how agents bring value to the clients they serve.
Use the FORD Conversation Framework
Using the FORD method, you can learn more about why your clients think and feel the way they do and, by doing so, unlock success.
An Agent's Areas of Value
The challenge for all businesses is they must explain and demonstrate the value they give so well that people agree to their price before they experience it.
Qualify Clients with LPMAMA
The LPMAMA conversation framework (said like LP-mama) helps identify warm, qualified leads—those who are ready, willing, and able to do business with you—by asking questions based around six topics.
Be a Fiduciary, Not a Functionary
While the biggest difference between a functionary and fiduciary is the level of commitment they make to their clients’ best interest, you’ll notice that is just the tip of the iceberg.
Want to revisit more gems? All of our newsletters and blogs are archived on KellerINK here.
Wishing you health, happiness, and abundance in the year to come,
The KellerINK Team
