Lead generation is the base of every real estate business, no matter the market. So, tracking the results of your lead generation different activities will show you which approach is key to unlocking growth. The best way to know how successful your lead generation activities are is by determining their profitability, or their return on investment (ROI).
“Charge the Storm,” the latest season of Gary Keller and Jay Papasan’s podcast Think Like A CEO wrapped up last week. While it’s impossible to pull the full value from each episode, we want to share a few highlights.