Blog

Last week on the KellerINK Blog we talked about the many benefits of working with buyers. Now it’s time to look at the other side of a transaction and discuss the positives that come from working with sellers.

A listing-focused business has many benefits. Listings are the most efficient way to earn money for the time an agent works. They increase  marketing opportunities and build business because more clients will come through each listing.

To many people, being a perfectionist means being confident, focused, and decisive. The truth is often the opposite. On one hand, we brag that perfectionism motivates us to work longer hours and maintain laser-like focus. On the other hand, we use “perfectionist” as an insult for someone who is rigid and sets unrealistic standards for themselves and others. 

In real estate, if an agent doesn’t have clients, they don’t have a business. Some people choose to focus on working with buyers, and others choose to focus on building a listings-based business. Either can work for you if you provide the right kind of service.

No matter where you live, at some point a natural disaster may happen. Understanding the economic impact of those disasters can empower you to not only serve your community during a time of crisis but also lead through recovery. Part of your job as a fiduciary is to provide vital information and perspective and learning how the real estate market can perform following a natural disaster will enable you to do that.

When we asked hundreds of successful agents what they think is the most common mistake agents make, almost all of them gave the same answer: new or nervous agents think they have to be an expert at everything to do anything. These successful agents refuted this MythUnderstanding universally.

If you’re thinking of giving your outdoor area a makeover this season, you may want to consider putting down the mower and weed eater. Natural landscaping, or native gardening, is rising in popularity and can bring many benefits to your wallet, the environment, and overall look of your property.

Natural landscaping is easy to start and, once it’s up and running, your yard will require less upkeep than a typical grass yard.

If there's anything you can count on when hearing a story about someone’s rise to fame, it’s that they probably went through a period of failure. No matter what industry, sport, or medium, the best learned from their failures and the failures of others. 

According to Chris Voss, all of life is a series of negotiations. Whether you’re helping someone buy a home, advocating for a better rate, or even trying to decide what toppings to order on a pizza with your spouse, you’re communicating with the desire for a result.

KellerINK spent a week at Family Reunion listening, learning, and being inspired by top agents and industry professionals. You might have met our team at the KellerINK booth, where we were able to interview some seriously impressive agents, have book signings with our incredible authors, give away some prizes, and talk with attendees about all things real estate, mindset, and books!

The year 2025 has officially entered the chat. Starting a new year has a way of making us want to take a step back and look at our goals, priorities, and strategies—or GPS—for the months ahead.