Blog

It’s time to look at your own profile through the eyes of a potential client.

Hot take: your Instagram follower count means absolutely nothing if potential clients can’t tell who you are, what you do, or why they should pick up the phone and call you when they view your page. 

We are taking a new spin on an old tool: the answering machine. In the ’80s and ’90s, an answering machine on your home phone line used to “answer” your calls when you were away and record the caller’s message. Once you had the time, you would listen to the machine and then dial the caller back (unless it was someone you were purposely avoiding).

Podcasts have been having a moment since the term was first coined in 2004 with the combination of the words “iPod” and “broadcast.” They really hit their stride in the mid 2010s and then exploded during the Covid pandemic in 2020. When you’re trying to decide what to listen to on the way to your next showing, here’s a list of our favorites (in no particular order) to help you decide.

Being the market expert of choice is key in gaining clients and closing transactions. One of the best ways to stay on top of market trends is by viewing the National Association of REALTOR’s ® (NAR) Profile of Home Buyers and Sellers. It is an expert’s friend because it gives insight into the market at large. It also provides a review of  the current habits of buyers and sellers across the country. The story of 2025’s report is one of peaks and valleys. Let’s dive into the disparities  so we can better understand how to tackle the year ahead. 

The holiday seasons brings us everything from precious time with the ones we love to a stress overload from having to plan the perfect events. Expectations may be high this time of year, but it’s also a great opportunity to make high-value touches to your database and build your business through spreading holiday cheer.

Uncertainty seems to be the word on everyone’s lips when it comes to the economy and the real estate market lately. Buyers are dancing around mortgage rates hoping they’ll drop, while sellers are holding off for a better market or lower prices if they need to move now.

If having another perspective is better, wouldn’t it be best to go even further down that line of thought and bring more minds into your business discussions? We’re not suggesting mob mentality, but rather an exclusive assembly of thinkers that work together in a “mastermind” group.

From providing insights into market data, automating daily tasks, and even managing properties and showings, AI is transforming real estate. According to Morgan Stanley research, these AI innovations “could lead to $34 billion in efficiency gains” in the industry by 2030. For agents with forward-thinking business and growth plans, this is great news.

It’s 4:15 p.m. on Friday and your client is on the proverbial ledge about the inspection happening next week. They need to know every detail about the process and want reassurance that it will all go according to “The Plan.” Lucky them. That’s because you, as their fiduciary, know exactly what to say to ease their fears.

Appointments mark the beginning of your official relationship with a client. That’s why it’s crucial to be able to convert leads to buyer and seller consultations, where you will showcase your skills and services and get a client to formally sign on to work with you.

Professional events like conferences and conventions offer opportunities to grow your mindset, your network, and ultimately your business. That is, if you attend them with a bit more purpose than simply walking away with a nifty new t-shirt. Commit to having intentional interactions and creating long-term relationships that will serve you for years to come. There are a few things you can do to ensure you make the most out of your attendance.