Blog

As National Homeownership Month begins, it’s eye-opening to realize that this year’s market is historic for many reasons. 

Last month, the beloved travel center chain—also known as a “gas station on steroids”—Buc-ee’s caught its cult following by surprise when it received the lowest possible rating from the Better Business Bureau. The BBB gave the company an F, citing Buc-ee’s customer service not being up to par with 88 unanswered complaints filed against the chain through the bureau. 

Few decisions have further-reaching effects than when nations enter escalating conflicts. For those in the U.S., these past few weeks have seen the impact of the decision to enter a war with Iran. 

When people think of military-style leadership, they imagine orders shouted, and orders being followed with a Yes Sir! The standard format for any bad situation would be for someone to come in, take control, and tell people what to do. But in his book Turn the Ship Around, Captain David Marquet challenges this “leader-follower” style. 

Being the market expert of choice is key in gaining clients and closing transactions. One of the best ways to stay on top of market trends is by viewing the National Association of REALTOR’s ® (NAR) Profile of Home Buyers and Sellers. It is an expert’s friend because it gives insight into the market at large. It also provides a review of  the current habits of buyers and sellers across the country. The story of 2025’s report is one of peaks and valleys. Let’s dive into the disparities  so we can better understand how to tackle the year ahead. 

Gary and Jay write in The Millionaire Real Estate Agent that “Because Millionaire Real Estate Agents have made a commitment to succeed through others, they will continually need to look for talent,” (p. 203). This means “building your bench” and consistently looking for people who could be great additions to your organization, should the opportunity arise. 

The holidays are supposed to be the happiest time of the year. But for many of us it’s an extremely stressful time when our busy schedules are stretched to the brink.

Digital natives. Realists. Diverse. Whatever comes to mind when you think of people born between 1997-2012—or as they are more popularly known, Gen Z—the truth is that this generation is a growing audience for real estate. In fact, Gen Z makes up 26 percent  of home buyers in today’s market; a higher percentage than previous generations when they were in the same age range. 

Being creative is more than the ability to draw, paint, or write; it is the ability to create or use original or unusual ideas. Creative thinking is one of the top skills in demand by employers according to the World Economic Forum Future of Jobs Report 2025.

What I love about entrepreneurs is how focused you are on getting better. The fact that you are subscribed to the KellerINK newsletter shows you care about books and what books can do to help you on your journey.

Did you know that many of the top agents and leaders in real estate are actually introverts? I’ve been working with introverted agents since 2018, and there are still many misconceptions about introversion out there. People assume introverts are anti-social, shy, or simply not suited for a people-business like real estate. Of course, that’s just not true. 

To many people, being a perfectionist means being confident, focused, and decisive. The truth is often the opposite. On one hand, we brag that perfectionism motivates us to work longer hours and maintain laser-like focus. On the other hand, we use “perfectionist” as an insult for someone who is rigid and sets unrealistic standards for themselves and others.