Blog
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Go Ahead and Deck the Halls: Staging to Sell During the Holidays
You may wonder if holiday decor is a distraction when selling a home during the winter season. Turns out, it’s a welcome sight for buyers. According to a 2023 Research Study by the National Association of Realtors, 81 percent of buyers’ agents said staging a home made it easier for a buyer to visualize the property as a future home. A warm, inviting, and tastefully decorated home will be just the present they want to unwrap. -
Your Fall and Winter Database Plan
Just like there are seasons of the year, there are seasons in real estate. But, unlike nature, there are only three real estate seasons: fall, winter, and a combined spring/summer. While spring and summer typically see an explosion of real estate transactions, things tend to be a bit slower in the cooler months. Each of these seasons has its opportunities and challenges, but one thing is always constant in real estate. That’s your database, and how important it is to keep it in tip-top-shape. -
Real Estate Fundamentals — How to Choose a Brokerage
Every agent is different and will weigh what brokerages offer differently. No matter what you as an agent are looking for or whether you’re consulting with an agent to help them, here are some things of importance when considering brokerages. -
Getting to the Core — An Agent’s Areas of Value
The challenge for all businesses is they must explain and demonstrate the value they give so well that people agree to their price before they experience it. -
5 Staging Principles that Pay Off
You don’t have to be an industry veteran to get started with home staging. By following these five staging principles, you can make cost-effective and smart decisions to help your sellers maximize their market and get a high return on their sales investment.
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Need An EA? Hire A Leader
Chaos wrangler. Systems creator. Culture booster. Time bender. Trust keeper. Executive Assistant. If you’ve experienced a great Executive Assistant (EA), or are lucky enough to be in partnership with one, you know the incredible value this role can bring to you and your business. -
Learning To Be Resilient — Part 1
Life isn’t always like a box of chocolates. It’s more like turning the millstone. We’re constantly grinding, battling uphill, getting bitter and burned out all to have a chance at fulfilling our purpose. No matter what you do, your path ahead is going to involve some type of grind, and if you want to succeed at the highest level, you’ll need to become resilient.
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Don’t Manage People, Lead Teams
Gary Keller says, “You can manage things and you can lead people, but you can rarely manage people effectively, and you can never lead things.” In many organizations, positions of leadership include the title “manager.” But what does it really mean to “manage” others? -
Six Steps To Staying In Touch Using Handwritten Notes
We bet that when you reach out to your database, you’re likely using email, social media, and text messaging to stay in touch. And it’s easy to understand why—these methods are mostly free, fast, and waste no ink. But are these approaches having the impact you need? -
Use Price Repositioning To Improve Conversations With Sellers
Pricing can be a great opportunity to help sellers stay ahead of the market and get their house sold quickly. You want the seller to know that you deeply understand both their circumstances and the state of the market. -
Think Better With Edward de Bono’s SIX THINKING HATS
Transforming our mindset around meetings can be as simple as putting on a different hat. Edward de Bono’s Six Thinking Hats makes just this argument. The Six Thinking Hats are directions that we can channel our thinking into when approaching a situation. -
Know Your Lead Gen ROI To Thrive In Any Market
Lead generation is the base of every real estate business, no matter the market. So, tracking the results of your lead generation different activities will show you which approach is key to unlocking growth. The best way to know how successful your lead generation activities are is by determining their profitability, or their return on investment (ROI).
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