Blog
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Revamp Your Online Presence
Most real estate agents use the internet to boost their business. Whether they’re marketing their brand via a website or prospecting for leads through DMs on their social media channels, a strong online presence can attract clients and build a sales pipeline.
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Go Ahead and Deck the Halls: Staging to Sell During the Holidays
You may wonder if holiday decor is a distraction when selling a home during the winter season. Turns out, it’s a welcome sight for buyers. According to a 2023 Research Study by the National Association of Realtors, 81 percent of buyers’ agents said staging a home made it easier for a buyer to visualize the property as a future home. A warm, inviting, and tastefully decorated home will be just the present they want to unwrap. -
Getting to the Core — An Agent’s Areas of Value
The challenge for all businesses is they must explain and demonstrate the value they give so well that people agree to their price before they experience it. -
Be a Fiduciary, Not a Functionary
In The Millionaire Real Estate Agent, Gary and Jay say there is a distinction between the two types of service available in the real estate industry: functionary vs. fiduciary. -
An Agent’s Most Valuable Tool: Understanding, Building, and Delivering Your Value Proposition
Your value proposition explains the unique benefits a customer gets from choosing to work with a particular brand, vendor, or in your case, real estate agent. It’s what drives clients to work with you over any of your competitors.
