Blog
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What to Know About Home Buyers for National Homeownership Month 2024
June is National Homeownership Month, and it’s a good time to check in on the challenges and opportunities that buyers are dealing with. -
Getting to the Core — An Agent’s Areas of Value
The challenge for all businesses is they must explain and demonstrate the value they give so well that people agree to their price before they experience it. -
Qualify Clients with LPMAMA, the Mother of All Conversation Frameworks
How do you identify people who are ready to do business today and those who may need some extra attention before they’re ready to commit? That’s where LPMAMA has your back. -
Know the Market, Prepare for Opportunity
These are some of our top takeaways from the Vision Speech at Keller Williams’ Family Reunion 2024.
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Use the FORD Framework to Go Deeper with Clients
In real estate sales, you can use the "FORD” conversation framework to build a reliable and loyal customer base. Taking the time to learn a bit more about what drives your client might give you the information you need to serve them more effectively and show them you care.
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Homeownership 101: A Maintenance Calendar for Clients
As someone who deals with properties regularly, you can shorten your clients’ learning curve by helping them build an annual homeowner maintenance calendar. -
Motive + Action = Motivation
As real estate agents, and salespeople in general, it’s essential to tap into clients’ motivations so that you can help them take the right actions.
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Bullet-Proofing Your Pitch for a Buyer Agency Agreement
Although many agents treat buyer agency agreements as optional, they are actually imperative—not only to the security of your business, but also to the quality of the services you’re able to provide.
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5 Tips For Using More Inclusive Language This Pride Month And Beyond
Pride Month is in full swing, and it’s important for agents to not only think about how they can celebrate this vibrant community but welcome them as clients. -
What To Know About Home Buyers This National Homeownership Month
Gary and Jay write in Your First Home, “Markets go up and down. The reality is there’s never really a perfect market—just the market you’re dealing with when you’re buying your home.” The market in 2023 and 2022 has given buyers challenges—and opportunities. -
Use Price Repositioning To Improve Conversations With Sellers
Pricing can be a great opportunity to help sellers stay ahead of the market and get their house sold quickly. You want the seller to know that you deeply understand both their circumstances and the state of the market. -
Find The Options With A Buyer’s Budget Consultation
The market for home buyers seems to be historically challenging. While market forces are outside of any one buyer’s control, you can educate your potential clients on what they can control: their finances.
