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Being the market expert of choice is key in gaining clients and closing transactions. One of the best ways to stay on top of market trends is by viewing the National Association of REALTOR’s ® (NAR) Profile of Home Buyers and Sellers. It is an expert’s friend because it gives insight into the market at large. It also provides a review of  the current habits of buyers and sellers across the country. The story of 2025’s report is one of peaks and valleys. Let’s dive into the disparities  so we can better understand how to tackle the year ahead. 

The holiday seasons brings us everything from precious time with the ones we love to a stress overload from having to plan the perfect events. Expectations may be high this time of year, but it’s also a great opportunity to make high-value touches to your database and build your business through spreading holiday cheer.

Uncertainty seems to be the word on everyone’s lips when it comes to the economy and the real estate market lately. Buyers are dancing around mortgage rates hoping they’ll drop, while sellers are holding off for a better market or lower prices if they need to move now.

It’s 4:15 p.m. on Friday and your client is on the proverbial ledge about the inspection happening next week. They need to know every detail about the process and want reassurance that it will all go according to “The Plan.” Lucky them. That’s because you, as their fiduciary, know exactly what to say to ease their fears.

In real estate, if an agent doesn’t have clients, they don’t have a business. Some people choose to focus on working with buyers, and others choose to focus on building a listings-based business. Either can work for you if you provide the right kind of service.

Your value proposition explains the unique benefits a customer gets from choosing to work with a particular brand, vendor, or in your case, real estate agent. It’s what drives clients to work with you over any of your competitors.

These are some of our top takeaways from the Vision Speech at Keller Williams’ Family Reunion 2024.

In real estate sales, you can use the "FORD” conversation framework to build a reliable and loyal customer base. Taking the time to learn a bit more about what drives your client might give you the information you need to serve them more effectively and show them you care.