Blog
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What Last Year’s NAR Report Can Teach Us
Being the market expert of choice is key in gaining clients and closing transactions. One of the best ways to stay on top of market trends is by viewing the National Association of REALTOR’s ® (NAR) Profile of Home Buyers and Sellers. It is an expert’s friend because it gives insight into the market at large. It also provides a review of the current habits of buyers and sellers across the country. The story of 2025’s report is one of peaks and valleys. Let’s dive into the disparities so we can better understand how to tackle the year ahead.
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How Agents Can Best Connect with Gen Z Clients
Digital natives. Realists. Diverse. Whatever comes to mind when you think of people born between 1997-2012—or as they are more popularly known, Gen Z—the truth is that this generation is a growing audience for real estate. In fact, Gen Z makes up 26 percent of home buyers in today’s market; a higher percentage than previous generations when they were in the same age range.
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Healthy Habits: How Practicing Gratitude Can Boost Your Well-Being
As much of the world slows during down the holiday season, the work and reflection we do during this time can set us up for happiness, health, and success for many months to come. -
Putting the Market in Historical Context
In partnership with KellerINK, the Keller Williams Research Team took a look at real estate history to better understand how we got here and where we may be heading.
