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Being the market expert of choice is key in gaining clients and closing transactions. One of the best ways to stay on top of market trends is by viewing the National Association of REALTOR’s ® (NAR) Profile of Home Buyers and Sellers. It is an expert’s friend because it gives insight into the market at large. It also provides a review of  the current habits of buyers and sellers across the country. The story of 2025’s report is one of peaks and valleys. Let’s dive into the disparities  so we can better understand how to tackle the year ahead. 

As more people consider their four-legged (or feathered, or scaled) friends family members rather than just pets, the real estate market is adjusting accordingly. Homes today aren’t just being purchased based on school districts, commute times, and resale value. Buyers are also paying attention to a different checklist: Can the backyard provide an optimal play area for Fido? Is there space for Ruby’s litterbox? Does the HOA allow chicken coops?

Uncertainty seems to be the word on everyone’s lips when it comes to the economy and the real estate market lately. Buyers are dancing around mortgage rates hoping they’ll drop, while sellers are holding off for a better market or lower prices if they need to move now.

Digital natives. Realists. Diverse. Whatever comes to mind when you think of people born between 1997-2012—or as they are more popularly known, Gen Z—the truth is that this generation is a growing audience for real estate. In fact, Gen Z makes up 26 percent  of home buyers in today’s market; a higher percentage than previous generations when they were in the same age range. 

June is National Homeownership Month and in celebration, KellerINK is offering a First Time Home Buyer book bundle at 25% discount through June 30! Whether you are buying for yourself or for your clients, these books are a must-read for someone who is looking to start the home-buying adventure.

No two real estate transactions are exactly alike. Every client has their own unique set of wins and challenges during their home-buying or -selling journey. However, many buyers and sellers have similar hesitations and questions. That’s why agents use frameworks to address common problems and similar situations.

These are some of our top takeaways from the Vision Speech at Keller Williams’ Family Reunion 2024.