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It’s time to look at your own profile through the eyes of a potential client.

Hot take: your Instagram follower count means absolutely nothing if potential clients can’t tell who you are, what you do, or why they should pick up the phone and call you when they view your page. 

We are taking a new spin on an old tool: the answering machine. In the ’80s and ’90s, an answering machine on your home phone line used to “answer” your calls when you were away and record the caller’s message. Once you had the time, you would listen to the machine and then dial the caller back (unless it was someone you were purposely avoiding).

The holiday seasons brings us everything from precious time with the ones we love to a stress overload from having to plan the perfect events. Expectations may be high this time of year, but it’s also a great opportunity to make high-value touches to your database and build your business through spreading holiday cheer.

If having another perspective is better, wouldn’t it be best to go even further down that line of thought and bring more minds into your business discussions? We’re not suggesting mob mentality, but rather an exclusive assembly of thinkers that work together in a “mastermind” group.

It’s 4:15 p.m. on Friday and your client is on the proverbial ledge about the inspection happening next week. They need to know every detail about the process and want reassurance that it will all go according to “The Plan.” Lucky them. That’s because you, as their fiduciary, know exactly what to say to ease their fears.

Appointments mark the beginning of your official relationship with a client. That’s why it’s crucial to be able to convert leads to buyer and seller consultations, where you will showcase your skills and services and get a client to formally sign on to work with you.

Professional events like conferences and conventions offer opportunities to grow your mindset, your network, and ultimately your business. That is, if you attend them with a bit more purpose than simply walking away with a nifty new t-shirt. Commit to having intentional interactions and creating long-term relationships that will serve you for years to come. There are a few things you can do to ensure you make the most out of your attendance.

If paperwork is piling up, potential appointments are sliding through the cracks, and you feel you are hitting your ceiling of achievement, it might be time to hire an assistant. But it’s important to hire the right person to address your pain points and boost business. Afterall, if you’re going to be paying someone’s salary, you need to make sure the benefits outweigh the costs.

In real estate, if an agent doesn’t have clients, they don’t have a business. Some people choose to focus on working with buyers, and others choose to focus on building a listings-based business. Either can work for you if you provide the right kind of service.

When we asked hundreds of successful agents what they think is the most common mistake agents make, almost all of them gave the same answer: new or nervous agents think they have to be an expert at everything to do anything. These successful agents refuted this MythUnderstanding universally.

No two real estate transactions are exactly alike. Every client has their own unique set of wins and challenges during their home-buying or -selling journey. However, many buyers and sellers have similar hesitations and questions. That’s why agents use frameworks to address common problems and similar situations.