Blog

Being the market expert of choice is key in gaining clients and closing transactions. One of the best ways to stay on top of market trends is by viewing the National Association of REALTOR’s ® (NAR) Profile of Home Buyers and Sellers. It is an expert’s friend because it gives insight into the market at large. It also provides a review of  the current habits of buyers and sellers across the country. The story of 2025’s report is one of peaks and valleys. Let’s dive into the disparities  so we can better understand how to tackle the year ahead. 

Gary and Jay write in The Millionaire Real Estate Agent that “Because Millionaire Real Estate Agents have made a commitment to succeed through others, they will continually need to look for talent,” (p. 203). This means “building your bench” and consistently looking for people who could be great additions to your organization, should the opportunity arise. 

Planning mode is on for this year. Champagne (or sparkling cider) has been  popped, resolutions made, and many of us are already starting on our goals for the upcoming twelve months. But before we get too deep into things, it’s important we look back at last year. When we take  inventory on what we accomplished, what we fell short on, and where we are at, it will help us better tackle what’s next. 

Wow, what a whirlwind! This year was fun, inspiring, challenging, and an overflow of other adjectives. To celebrate another 365 days doing what we enjoy most (providing you with inspiring and educational content), we want to look back at our most-loved articles from this year. 

The holidays are supposed to be the happiest time of the year. But for many of us it’s an extremely stressful time when our busy schedules are stretched to the brink.

December is a special time of year. There’s holidays, end of year wrap-ups, and of course, planning for the new year ahead. We probably begin to imagine grand aspirations and visions for ourselves in the upcoming year. Yet, sometimes we fail to plan how we are going to accomplish said visions. Yes, this is just another “how to be a better version of yourself” article that comes out mid-December right before you settle on your New Year’s Resolutions – but I would like to share how I actually did it in 2025, in hopes that you can do the same. 

The holiday seasons brings us everything from precious time with the ones we love to a stress overload from having to plan the perfect events. Expectations may be high this time of year, but it’s also a great opportunity to make high-value touches to your database and build your business through spreading holiday cheer.

Uncertainty seems to be the word on everyone’s lips when it comes to the economy and the real estate market lately. Buyers are dancing around mortgage rates hoping they’ll drop, while sellers are holding off for a better market or lower prices if they need to move now.

Buying or selling a home is rarely a one-person job. Beyond the paperwork and negotiations, clients often need inspectors, movers, attorneys, stagers, contractors, cleaners, and more. Real estate agents are the trusted source most buyers and sellers turn to for recommendations. That’s where vendor partnerships come in.

What I love about entrepreneurs is how focused you are on getting better. The fact that you are subscribed to the KellerINK newsletter shows you care about books and what books can do to help you on your journey.

From providing insights into market data, automating daily tasks, and even managing properties and showings, AI is transforming real estate. According to Morgan Stanley research, these AI innovations “could lead to $34 billion in efficiency gains” in the industry by 2030. For agents with forward-thinking business and growth plans, this is great news.

It happens to the best of us. The end of summer sneaks up on us and we still haven’t taken a vacation. Or, we’re looking down the barrel of a packed fall and want to make a break for it. No need to fret. Maybe there aren’t enough days left in the season to take that once-in-a-lifetime excursion around the world you’ve been dreaming of, but there’s still time to make an impromptu getaway.