Revamp Your Online Presence
Most real estate agents use the internet to boost their business. Whether they’re marketing their brand via a website or prospecting for leads through DMs on their social media channels, a strong online presence can attract clients and build a sales pipeline. This is because local consumer engagement largely happens online first. According to an article from Clutch, 44 percent of consumers say they frequently use search engines to find information about businesses and services in a specific location.
To have solid engagement with your online network, people need to know who you are, what you do, and easily contact you. Your online presence, when built well, will better connect you with past, present, and potential clients. Here’s how to polish it up for maximum impact.
Build a Professional Website
You might be someone who uses cutting-edge URL-building technology, or you might be someone who clung to their Myspace page well into the 2010s. Either way, there is no better time than now to take inventory of your website and how it portrays your business.
Start by looking into website template providers to see if the one you’re using is really what’s best for your goals. You may have an increased budget that you can put toward a sophisticated website or even hire someone to build one for you. There are also plenty of sites that let you build cheap and even free web pages. The most important thing to do is make sure your website is up to date, including your headshot and contact information, and that the resources you offer are clearly available to people visiting your site. If you have a newsletter, make sure there’s a subscribe button on your website. If you host seminars or teach classes, have the schedule and sign-up forms accessible. And if you have social media accounts, link them so people can connect with all your platforms.
Create a Content Calendar
Whatever your social media platform of choice is, create a content calendar so you have consistent outreach to your followers. Making a plan will enable you to develop content ahead of time and even schedule posts. Set a cadence for posts on your various platforms. Think one open house video a week, a personal photo or post every other day, a community event announcement every other week, and so on.
If you’re unsure what content to create, look at your past posts and track what got the most engagement and conversion. These trends or kinds of posts should be included in your calendar. Then, keep tracking your results so you can tweak your plan if needed.
Actively Engage with Your Audience and Ask for Reviews
When using social media, don’t just post and move on. Engage with your audience! Utilize your direct messages, commenting, and tools like polls and questionnaires. These will keep you in contact with your network. They show your audience that you are a person to know, like, and trust. That’s what will ultimately get you more business.
A good way to engage with your audience is to ask for reviews. You can have a link directly to your website or use a widget to connect Google Reviews to your site (if you have a Google business page). When people see that you’re connecting with your followers and that others have had good experiences with you, they will feel good about contacting you with their own wants and needs.
A solid online presence can seriously boost your business. Make it a priority to invest time into creating and maintaining your digital footprint.
And speaking of revamping your online presence, how do you like KellerINK’s new look? We’ve officially migrated newsletter platforms, which is why things might look a little different around here! Let us know what you think about it on our Facebook page. And don’t forget to visit our blog for more exciting articles and research!