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When we asked hundreds of successful agents what they think is the most common mistake agents make, almost all of them gave the same answer: new or nervous agents think they have to be an expert at everything to do anything. These successful agents refuted this MythUnderstanding universally.

If you’re thinking of giving your outdoor area a makeover this season, you may want to consider putting down the mower and weed eater. Natural landscaping, or native gardening, is rising in popularity and can bring many benefits to your wallet, the environment, and overall look of your property.

Natural landscaping is easy to start and, once it’s up and running, your yard will require less upkeep than a typical grass yard.

As Gary and Jay say, you don’t need to wait to buy real estate—you simply need to buy real estate and wait. And, with an evergreen appreciation rate, real estate remains one of the strongest investments available.

Book lovers, rejoice! It is almost that time of year again. You know, the one when you can pick your favorite outdoor spot and settle in with a new exciting read. The sun shining above you and a cool breeze blowing by. For those perfect days ahead, here’s a recommended list with a little something for everyone.

No two real estate transactions are exactly alike. Every client has their own unique set of wins and challenges during their home-buying or -selling journey. However, many buyers and sellers have similar hesitations and questions. That’s why agents use frameworks to address common problems and similar situations.

If there's anything you can count on when hearing a story about someone’s rise to fame, it’s that they probably went through a period of failure. No matter what industry, sport, or medium, the best learned from their failures and the failures of others. 

According to Chris Voss, all of life is a series of negotiations. Whether you’re helping someone buy a home, advocating for a better rate, or even trying to decide what toppings to order on a pizza with your spouse, you’re communicating with the desire for a result.

When you think about luxury real estate, you probably think of sprawling, glass-encased estates in the Hollywood Hills, á la Million Dollar Listing or Selling Sunset. You think of designer-laden agents flitting around open houses with champagne in-hand while schmoozing the ultra-wealthy. This is, of course, not always the case.

Homes are all around us. Real, animated, haunted, magical, infamous, and cookie-cutter. But these houses don’t become homes unless someone buys them. Let’s imagine the listings that could move a few of the most well-known properties out there.

KellerINK spent a week at Family Reunion listening, learning, and being inspired by top agents and industry professionals. You might have met our team at the KellerINK booth, where we were able to interview some seriously impressive agents, have book signings with our incredible authors, give away some prizes, and talk with attendees about all things real estate, mindset, and books!

When you’re packing for Vegas, don’t forget to load up your e-reader or grab these paperbacks so you can make the most of the remarkable speakers at CEO Summit and Family Reunion. These titles provide the opportunity to go deeper with some life-changing ideas. Each book has strategies and takeaways that could transform your life and business.

Most real estate agents use the internet to boost their business. Whether they’re marketing their brand via a website or prospecting for leads through DMs on their social media channels, a strong online presence can attract clients and build a sales pipeline.