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Uncertainty seems to be the word on everyone’s lips when it comes to the economy and the real estate market lately. Buyers are dancing around mortgage rates hoping they’ll drop, while sellers are holding off for a better market or lower prices if they need to move now.

Digital natives. Realists. Diverse. Whatever comes to mind when you think of people born between 1997-2012—or as they are more popularly known, Gen Z—the truth is that this generation is a growing audience for real estate. In fact, Gen Z makes up 26 percent  of home buyers in today’s market; a higher percentage than previous generations when they were in the same age range. 

If having another perspective is better, wouldn’t it be best to go even further down that line of thought and bring more minds into your business discussions? We’re not suggesting mob mentality, but rather an exclusive assembly of thinkers that work together in a “mastermind” group.

Being creative is more than the ability to draw, paint, or write; it is the ability to create or use original or unusual ideas. Creative thinking is one of the top skills in demand by employers according to the World Economic Forum Future of Jobs Report 2025.

Buying or selling a home is rarely a one-person job. Beyond the paperwork and negotiations, clients often need inspectors, movers, attorneys, stagers, contractors, cleaners, and more. Real estate agents are the trusted source most buyers and sellers turn to for recommendations. That’s where vendor partnerships come in.

What I love about entrepreneurs is how focused you are on getting better. The fact that you are subscribed to the KellerINK newsletter shows you care about books and what books can do to help you on your journey.

KellerINK is thrilled to announce that El Agente de Bienes Raices, the Spanish translation of The Millionaire Real Estate Agent, is officially available. Not only is this an amazing cultural win for Spanish-speaking agents, it’s also a worthy investment for market centers across the country as almost 20 percent of new agents entering the industry identify as members of the Hispanic community.

Jay Papasan and KellerINK’s newest book has finally hit bookstore shelves, but the work behind Rookie Real Estate Agent started nearly ten years ago as a single question:

What do the most successful real estate agents do in their first year that others don’t?

From providing insights into market data, automating daily tasks, and even managing properties and showings, AI is transforming real estate. According to Morgan Stanley research, these AI innovations “could lead to $34 billion in efficiency gains” in the industry by 2030. For agents with forward-thinking business and growth plans, this is great news.

It happens to the best of us. The end of summer sneaks up on us and we still haven’t taken a vacation. Or, we’re looking down the barrel of a packed fall and want to make a break for it. No need to fret. Maybe there aren’t enough days left in the season to take that once-in-a-lifetime excursion around the world you’ve been dreaming of, but there’s still time to make an impromptu getaway.

It’s 4:15 p.m. on Friday and your client is on the proverbial ledge about the inspection happening next week. They need to know every detail about the process and want reassurance that it will all go according to “The Plan.” Lucky them. That’s because you, as their fiduciary, know exactly what to say to ease their fears.

Appointments mark the beginning of your official relationship with a client. That’s why it’s crucial to be able to convert leads to buyer and seller consultations, where you will showcase your skills and services and get a client to formally sign on to work with you.