Blog
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Bookmarking Talent: How to Use Books to Recruit
Recruiting valuable people to your team can take significant time and effort. But if you hire the right people, the payoff is well worth it. Gary Keller says, “You are going to be overworked while you find that person to bring into your business. But you are going to be overworked forever if you don’t hire someone.” There are a few things you can do to help ease some of the intensity that comes with looking for leverage. And one happens to be a KellerINK specialty. -
Not Just a Bunch of Hocus Pocus: How to Ask for Someone's Time
There are many moments in our careers when we seek the help of someone we look up to. Perhaps they are in a room we want to enter, or are part of the bigger pond we have just hopped into. Even though it can be feel scary to approach someone we admire and ask for their time, making sure we have the correct ingredients to throw in the proposition potion can make all the difference. -
An Agent’s Most Valuable Tool: Understanding, Building, and Delivering Your Value Proposition
Your value proposition explains the unique benefits a customer gets from choosing to work with a particular brand, vendor, or in your case, real estate agent. It’s what drives clients to work with you over any of your competitors.
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Have the Hard Talk: Tips for Fierce Conversations
Fierce conversations involve determining what the heart of the issue is, why it is significant, as well as figuring out how to resolve it. They are essential for healthy relationships and communication in the workplace and personal lives.
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Win-Win with a Little Help from Your Friends
Being too competitive can hold you back from building a network of relationships that will exponentially increase the potential of your business. -
Use the FORD Framework to Go Deeper with Clients
In real estate sales, you can use the "FORD” conversation framework to build a reliable and loyal customer base. Taking the time to learn a bit more about what drives your client might give you the information you need to serve them more effectively and show them you care.
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Motive + Action = Motivation
As real estate agents, and salespeople in general, it’s essential to tap into clients’ motivations so that you can help them take the right actions.
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Be the Mayor of Your Farm—Literally
Recently we spoke with two agents with prior (and concurrent!) careers in local politics. As these agents have learned, there’s a lot of crossover between these two fields.
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Three Mistakes to Avoid when Hosting the Perfect Pie Day
This holiday season, we want to fill you in on how people often suffer Pie Day disappointment, and how you can avoid it.
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KellerINK’s Five Takeaways From Mega Agent Camp 2023
Gary Keller, along with Jay Papasan, kicked off this year’s Mega Agent Camp with a CEO Summit that was full of inspirational keynote speakers and central players in the real estate game. -
Need An EA? Hire A Leader
Chaos wrangler. Systems creator. Culture booster. Time bender. Trust keeper. Executive Assistant. If you’ve experienced a great Executive Assistant (EA), or are lucky enough to be in partnership with one, you know the incredible value this role can bring to you and your business. -
5 Tips For Using More Inclusive Language This Pride Month And Beyond
Pride Month is in full swing, and it’s important for agents to not only think about how they can celebrate this vibrant community but welcome them as clients.
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