Blog

It’s 4:15 p.m. on Friday and your client is on the proverbial ledge about the inspection happening next week. They need to know every detail about the process and want reassurance that it will all go according to “The Plan.” Lucky them. That’s because you, as their fiduciary, know exactly what to say to ease their fears.

Appointments mark the beginning of your official relationship with a client. That’s why it’s crucial to be able to convert leads to buyer and seller consultations, where you will showcase your skills and services and get a client to formally sign on to work with you.

If paperwork is piling up, potential appointments are sliding through the cracks, and you feel you are hitting your ceiling of achievement, it might be time to hire an assistant. But it’s important to hire the right person to address your pain points and boost business. Afterall, if you’re going to be paying someone’s salary, you need to make sure the benefits outweigh the costs.

Last week on the KellerINK Blog we talked about the many benefits of working with buyers. Now it’s time to look at the other side of a transaction and discuss the positives that come from working with sellers.

A listing-focused business has many benefits. Listings are the most efficient way to earn money for the time an agent works. They increase  marketing opportunities and build business because more clients will come through each listing.

No two real estate transactions are exactly alike. Every client has their own unique set of wins and challenges during their home-buying or -selling journey. However, many buyers and sellers have similar hesitations and questions. That’s why agents use frameworks to address common problems and similar situations.

Most real estate agents use the internet to boost their business. Whether they’re marketing their brand via a website or prospecting for leads through DMs on their social media channels, a strong online presence can attract clients and build a sales pipeline.

Your value proposition explains the unique benefits a customer gets from choosing to work with a particular brand, vendor, or in your case, real estate agent. It’s what drives clients to work with you over any of your competitors.

Fierce conversations involve determining what the heart of the issue is, why it is significant, as well as figuring out how to resolve it. They are essential for healthy relationships and communication in the workplace and personal lives.

In real estate sales, you can use the "FORD” conversation framework to build a reliable and loyal customer base. Taking the time to learn a bit more about what drives your client might give you the information you need to serve them more effectively and show them you care.

As real estate agents, and salespeople in general, it’s essential to tap into clients’ motivations so that you can help them take the right actions.