In real estate sales, you can use the "FORD” conversation framework to build a reliable and loyal customer base. Taking the time to learn a bit more about what drives your client might give you the information you need to serve them more effectively and show them you care.
Whether you’re a rookie real estate agent or a veteran in the business, consistently learning and continuing your education should be a top priority if you want to build a successful career and a fulfilling life.
A Big Why powers your daily routine. It motivates you to do the activities and hard work that lead to results. A Big Why gives you purpose, a mission, or a need that in turn gives you focus.
You don’t have to be an industry veteran to get started with home staging. By following these five staging principles, you can make cost-effective and smart decisions to help your sellers maximize their market and get a high return on their sales investment.
Although many agents treat buyer agency agreements as optional, they are actually imperative—not only to the security of your business, but also to the quality of the services you’re able to provide.
In partnership with KellerINK, the Keller Williams Research Team took a look at real estate history to better understand how we got here and where we may be heading.
Recently we spoke with two agents with prior (and concurrent!) careers in local politics. As these agents have learned, there’s a lot of crossover between these two fields.
We’re delighted to share a few recommendations for some spirited reads. Imagine that you’ve knocked on our library door, and each of these links comes from a cauldron of chilling real estate content.
We know our readers like to stay ahead of the game so, in July, KellerINK and the Keller Williams Research Team surveyed hundreds of top agents to identify current industry trends in lead generation.