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Uncertainty seems to be the word on everyone’s lips when it comes to the economy and the real estate market lately. Buyers are dancing around mortgage rates hoping they’ll drop, while sellers are holding off for a better market or lower prices if they need to move now.

Digital natives. Realists. Diverse. Whatever comes to mind when you think of people born between 1997-2012—or as they are more popularly known, Gen Z—the truth is that this generation is a growing audience for real estate. In fact, Gen Z makes up 26 percent  of home buyers in today’s market; a higher percentage than previous generations when they were in the same age range. 

Last week on the KellerINK Blog we talked about the many benefits of working with buyers. Now it’s time to look at the other side of a transaction and discuss the positives that come from working with sellers.

A listing-focused business has many benefits. Listings are the most efficient way to earn money for the time an agent works. They increase  marketing opportunities and build business because more clients will come through each listing.

In real estate, if an agent doesn’t have clients, they don’t have a business. Some people choose to focus on working with buyers, and others choose to focus on building a listings-based business. Either can work for you if you provide the right kind of service.

June is National Homeownership Month and in celebration, KellerINK is offering a First Time Home Buyer book bundle at 25% discount through June 30! Whether you are buying for yourself or for your clients, these books are a must-read for someone who is looking to start the home-buying adventure.

Homes are all around us. Real, animated, haunted, magical, infamous, and cookie-cutter. But these houses don’t become homes unless someone buys them. Let’s imagine the listings that could move a few of the most well-known properties out there.

These are some of our top takeaways from the Vision Speech at Keller Williams’ Family Reunion 2024.

In real estate sales, you can use the "FORD” conversation framework to build a reliable and loyal customer base. Taking the time to learn a bit more about what drives your client might give you the information you need to serve them more effectively and show them you care.