Blog
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Getting to the Core — An Agent’s Areas of Value
The challenge for all businesses is they must explain and demonstrate the value they give so well that people agree to their price before they experience it. -
Be a Fiduciary, Not a Functionary
In The Millionaire Real Estate Agent, Gary and Jay say there is a distinction between the two types of service available in the real estate industry: functionary vs. fiduciary. -
An Agent’s Most Valuable Tool: Understanding, Building, and Delivering Your Value Proposition
Your value proposition explains the unique benefits a customer gets from choosing to work with a particular brand, vendor, or in your case, real estate agent. It’s what drives clients to work with you over any of your competitors.
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Lipstick or Construction? The Economic Indicators You Should Pay Attention to
The economy can seem as mystical as a cataclysmic storm or as nail-biting as a championship game, and people have created all kinds of “theories” to predict the financial headwinds of the times. -
Healthy Habits: How Practicing Gratitude Can Boost Your Well-Being
As much of the world slows during down the holiday season, the work and reflection we do during this time can set us up for happiness, health, and success for many months to come. -
KellerINK’s Five Takeaways From Mega Agent Camp 2023
Gary Keller, along with Jay Papasan, kicked off this year’s Mega Agent Camp with a CEO Summit that was full of inspirational keynote speakers and central players in the real estate game. -
Learning to Be Resilient – Part Three
When the going gets tough, the tough get going is a popular phrase. But for the most successful people on the planet, the saying takes on a twist: “When the going gets tough, don’t go it alone.” -
Learning To Be Resilient – Part Two
In our last blog post, we talked about resilience—what it is and how it works. While many people are apt to believe that resilience is a trait—something unquantifiable and inherent—the truth is psychological resilience is a skill you can acquire, hone, and keep. -
KellerINK’s 2023 Summer Reading List
Sure, summer doesn’t technically start until June 21, but after Memorial Day, it’s read-a-good-book-outside-season. So, we’re bringing you ten recommendations that tackle everything from living longer to running a lean startup to a tackling the hardships that come with having a speech impediment.
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The Monotony of Success
In order to see our habits through, we need to view them less as goals to be accomplished in one grand, fell swoop, and more as what they are: essential building blocks that combine to make us who we are. -
Use Price Repositioning To Improve Conversations With Sellers
Pricing can be a great opportunity to help sellers stay ahead of the market and get their house sold quickly. You want the seller to know that you deeply understand both their circumstances and the state of the market.
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