We bet that when you reach out to your database, you’re likely using email, social media, and text messaging to stay in touch. And it’s easy to understand why—these methods are mostly free, fast, and waste no ink. But are these approaches having the impact you need?
When the market shifts, everything needs to be re-evaluated and optimized: budgets, lead generation strategies, and even organizational charts. A challenging market is the time to do more with less. You need to be purposeful with your people.
“We create our buildings and then they create us. Likewise, we construct our circle of friends and our communities and then they construct us.” – Frank Lloyd Wright